EuroWire May 2015

News Corporate

Anti-counterfeit campaign

Reelex Packaging Solutions – inventor of the Reelex Packaging System which incorporates a specialised cable coil wind-pattern and payout dispenser – is embarking on an anti-counterfeiting campaign aimed at educating installers of the perils of using fake Reelex packaging systems and non-compliant cables. The company has also vowed to continue to pursue measures against wire and cable brands that violate its patents and trademarks. Reelex is a patented, trademarked method of winding cable into a figure-eight coil that, in turn, does not rotate during payout. This approach dates back to the Second World War as a method for US soldiers on the front lines to more efficiently run wire from their backpacks. Today, the Reelex coil hugely benefits bulk cartons of LAN and low-voltage cables across AV, security and electrical channels, most especially for installers conducting one-man wire-pulls. In optimising each Reelex coil, factors such as gain, payout hole control and the density of the wind, along with progressive coil tension, are all instrumental in producing tangle-free packages. Void of any moving parts, the Reelex coil dispenses from the inside-out with a clear path, thus avoiding the twists, tangles and snags that plague fake Madem comes out on top

▲ ▲ Timothy Copp, of Reelex

isn’t genuine, it’s very likely the cable isn’t either. This leads to problematic wire-pulls; additionally inferior cable leads to the installer potentially having to re-wire the job in the future.” “The best way for an installer to know they are using genuine Reelex technology is to look for the Reelex trademark printed on the box. The contract with our licensees says that the Reelex mark is required to be printed on all boxes utilising our technology,” Mr Copp added. This is to clearly identify to the installer that they are unquestionably getting a genuine product that will work as intended. It also assists Reelex in legally bringing potential infringement cases to court.” The company has created a video that depicts their patented packaging systems and how to identify genuine Reelex-enabled cartons. It can be found on the Reelex website. “Counterfeit and substandard LAN and other low-voltage cables are an ongoing issue in the industry, evidenced by educational initiatives and other actions being pushed by the Communications Cable and Connectivity Association (CCCA) and UL,” added Mr Copp. “Reelex is wholly committed to protecting its licensees’ investments in genuine patented and trademarked Reelex® packaging technology. These measures include legal action against patent offenders, restrictions on importation of patent or trademark-infringing products, and more.” Reelex Packaging Solutions – USA Website : www.reelex.com

bulk wire cartons. This unique coil can only be produced via unique, licensed software on a specialised Reelex machine purchased by a wire/cable manufacturer. “Counterfeit boxes do not use the same technology as our licensees use,” said Timothy Copp, vice president of business development at Reelex. “It is important that the installer understands there are genuine Reelex boxes and there are knock-off boxes, and when the package

Madem Gulf Industries ended the 2014 customer satisfaction survey with 38 wire and cable manufacturing customers in Middle East, Asia and African countries. The company received 23 (60 per cent) response polled in three categories: bad, good and very good, with 100 per cent of responses falling into good and very good categories. Madem Gulf polled the following services: claim response, quantities shipped and received, documentation, deliveries, quality inspections, performance and packing. “In the fourth anniversary of our IMS certification we can realise the solidification and maturity of our process through the results achieved from our customer survey for the year 2014 which has once again given us a 100 per cent customer satisfaction feedback as achieved in the past three years,” said Cristian Outeiral, operations manager. “At Madem Gulf Industries, we set a high quality standard at all levels of our operations so as to meet our customers’ quality requirements and expectations which is reflected in the results of the survey. We wouldn’t have been able to achieve this sustainable and consistent customer satisfaction level without the dedication and efforts of our highly efficient and trained team here who are the real driving force behind our success.” Adel Abdullah Mohammed, general manager, said: “It is indeed a testament of our efforts and dedication towards the effective and active sustenance of our quality policies that has resulted in achieving 100 per cent customer satisfaction for the third consecutive year running.” Madem Gulf Industries – Bahrain Website : www.mademreels.com

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May 2015