Spring 2015 Hardlines Strategies

CUSTOMER FEATURE

Continued from Page 7

“They put a lot of comfort in me that it would work, and it did,” he says. Today, the store boasts paint and lum- ber as its strongest departments, although Dinkel says he also does well in hard- ware, electrical and plumbing. “They are all good departments for us.” Along with good pricing, customer ser- vice and product knowledge, he has the benefit of being one of the few local hard- ware stores in town. The closest big-box stores are about 50 miles away. “I have people who visit those stores to look at different products, and then they’ll come back and buy from me,” he says. “I think it’s just the small-town way of doing it. “People in small towns tend to be very price-sensitive,” he says. “I have customers who come in to my store from about a 40-mile radius. We are lucky to have some very loyal customers.”

Since installing LED lighting throughout the 2,800-square-foot store, Dinkel has seen savings of over 60 percent on the lighting portion of his electric bill.

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