Spring 2015 Hardlines Strategies

CUSTOMER FEATURE

Working With Blish-Mize One-stop shopping is important to the store’s customers, who come to the store from Palmer and surrounding towns. “We have good customers,” says Sharon. “They’re very loyal.” More important than pricing, the couple says, is the availability of inven- tory. “Our customers want to know they can come into our store and get what they need,” says Bill. “They aren’t extremely price-sensi- tive, but they want a fair price. What’s most important to them, though, is that we carry the products they’re looking for.” And that’s when the couple turns to Blish-Mize. “We appreciate how they always have products available,” Bill says. “The staff is willing to work with independent retailers, no matter the size of the operation, and offers a wide variety of pricing on good products. It fits in well with our philosophy to offer our custom- ers quality products at reasonable prices.”

“You can set your watch by Blish-Mize trucks and their delivery times.” —Bill Wilgers, co-owner of Palmer Lumber & Hardware

From ordering online—“The website is so helpful; we can order and pay online,” says Sharon—to regular deliveries—“You can set your watch by Blish-Mize trucks

and their delivery times,” Bill says—to the SmartBook and market deals, the couple is happy with the partnership. “It’s a great fit for us,” Bill says.

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18 Spring 2015 • Hardlines Strategies