PEILCC - 2019 Annual Report

A partnership between the PEI Liquor and Atlantic Canadian universities, Keep It Social is all about helping students make responsible decisions when it comes to alcohol. Led by students and guided by the PEI Liquor, Keep It Social is a long-term initiative designed to address and reduce high-risk consumption. Now in its third year, Keep It Social is tackling the false perceptions many students have about how much alcohol their peers consume.

As well as getting the message out on campuses, keepitsocial.ca offers students tips and advice on how to make the right decisions when they’re planning a night out.

In 2018, UPEI and Holland College appointed several student-athletes as Keep It Social ambassadors who will lead spreading the message about high-risk alcohol consumption among UPEI students.

Also, in partnership with PEILCC, Coach Atlantic, KKP, and UPEI designed a bus wrap that will put focus on the campaign while student-athletes travel throughout the Maritime Provinces to their “away” games.

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PEILCC 2018-2019 Annual Report