The Owners' Manual | Issue 15 | Spring 2019

(n) the activity of pursuing strategic opportunities for a particular business or organization, for example by cultivating partnerships or other commercial relationships, or identifying new markets for its products or services. Even if you don’t have “Business Development” in your title - all employee owners can contribute to BL’s BD efforts. We’ve asked a few of our in-house experts to provide some insight into what makes them successful. Be sure to check out the “You Are The Brand” video series on the Intranet - these videos will inform you on what we do and how we do it at BL Companies. The information in these videos will equip you with the knowledge to speak to BL’s markets and services!