expresso: mentorship

Anastasia Markevich (left) and Christina Cruz (right)

SHE TOOK ME UNDER HER WING AND TRAINED ME ON EVERYTHING I’M DOING NOW. SLOWLY, MY POSITION TRANSITIONED TO HAVING NOW IT’S A PASSION WE SHARE. FROM THE BEGINNING, I LOOKED UP TO HER AND VIEWED HER AS A MENTOR. A STRONGER MARKETING FOCUS, AND

and Chief Operating Officer Mark Dvorak. “Contributing to the evolution of our company, and our brand keeps me motivated to learn and share with my team,” says Christina. “I know I can’t do it alone so I surround myself with capable people who have different perspectives. It’s how we reach the best outcomes.”

A year later, Christina made the business case to formalize their reporting relationship and create the regional marketing team in Ontario, describing her efforts as the means to break down silos and become the conduit for collaboration across the company. With Anastasia’s help, they have developed the model for regional marketing teams and continue to grow in step with the company. “In my opinion, some of Christina’s greatest traits are her compassion, professionalism and patience,” says Anastasia. “Even during tough times, she remains positive, composed and professional. I’ve not only learned much through her direct mentorship but also by observing her in different situations.” Known for her deep understanding of the business and infectious optimism, Christina makes a habit of sharing her experience and working with the strengths of the people around her. From humble beginnings, Christina now leads the regional team in Ontario and oversees the other regional marketing teams in Canada and the US, reporting directly to President

Anastasia Markevich

MENTORSHIP | 23