News Scrapbook 1979

SAN DIEGO CLIPPING SERVICE EVENING TRIBUNE AUG 2 4 t97i

SAN DIEGO CLIPPING SERVICE EVENING TRIBUNE P.UG 2. 4 1979

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SD SHUFFLE: KCBQ's Perr y Allen has been monitoring El Cajon's attempts to anne a por- tion of Santee and figure antee should do some annexmg. So he'll lead a landing party on 60,000 square feet of contested Del Mar beach at noon Saturday to claim it for Santee's port. .•. Harmonious license plates out- side the USD Chamber Music Workshop: A CELLO and RX MUSIC.

(Nell Morgan Is on au/gn• ment. This column is written by h/1 assistant, Tom Blair.)

EARS HAVE IT: Gate crash- ing has been epidemic during the current AAU World Wrestling Champion ships at San Diego State. A few of the more persis- tent types even have tried posing as wre rs to crash sold-out vents or avoid steep ticket prie- s. But security guard Tod Bonil- has devised a system for W~tling out imposters. "I look at the .ear s," av Illa. " 011 don't get o be a wor ld-class wrestler with your ears intact. If they don' t have cauliflower ears, a passport won't get them past my gate." WHOLE NOTES : Earle Rob- erts, City Mgr. Ray Blair's choice to succeed Dee Rogers as fi re chief, comes from the Phoe- nix Fire Dept., but he's no i,trauger to San Diego. He was a firefighter here for a year before going to Phoenix 25 years ago. A.nd Roberts and his wife have kept a pleasure boat in San Diego over the years for vaca- tions.. . . Sister Sally Furay, v.p. for academic a airs at USD, will be among 20 Ca ifornla women receiving the Governor's Award of Merit in LA Monday on omen' Equality Day. Sister uray is to be honored [or her contributions in education and women's rights.

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SAN DIEGO UNION AUG 2 G19'l9 'THE INFLATION FILE' PRODUCED LOCALLY

ovie On Inflation May Be Blockbuster

tion always has been a of too much money chasing too fev. goods. (In the gold rush see e, a horoughly besotted miner t tP that 111fla- tion is "too ma!\ n chasing too little whis "" • • The mythical detect1ve al inves- tigates some areas which he correct- ly concludes are not causes of infla- tion - labor unions and OPEC 011 sheiks. Finally, he stumbles upon the rea- son why too much money always is chasing too few goods: the politi- cians who say yes to every constitu- tency - building up a huge deficit which JS funded by inflation. The detective overhears the president and a senator tell the head of the Federal Reserve Board that an elec- tion is coming up - and wouldn't he just turn on the printing press, even though he explaws it would cause inflation. In interviews, schola s applauded the film "I think 1t delightfully presents issues wh~ politicians can't com- prehend - or don't want to com- prehend, because they know 1bey are at fault," said.-Pr61essorB-er-) nard Siegan of tjle USD law sch~ol, who was m on ~arly (Continued on A-43, Col. 1)

"Libra" in 1978, and 300 prints are in circulation. However, "Libra," which deals with a mythical outer space colony which sets up af eco- nomic system free of strangling gov- ernment regulations, was never In· tended for such a wide distribution, said Loeffler. The film is ai:ned at a narrow, more specialized audience and is too long for certain uses. By contrast, the objective of ' Thr Inflation File" is to be number one on the campus hit parade. The film is very funny - and thoroughly professional. Hollywood actors take the lead roles. "A group of our people came back from lunch with the idea to make the film a spoof of a Humphrey Bogart detective movie," explained Loef- fler, who earlier had told his employ- ees that he wanted a film explaining what causes inflation. The movie does just that. The mythical detective - a bumbler, of course - tells how his ancestors (also detectives) tried to find the cause of inflation through the years. In a series of flashbacks, the film goes back to ancient Rome, the Galifornia gold rush and Germany's hyperinflation after World War I. As the plot unfolds, it becomes clear that, as Friedman maintains, infla-

successful works, "The Incredible Bread Machine'' and "Libra." World Research was formed in 1969 to tell young people about the free market system. From the beginning, Wadd Research's enor- mous success s been based on two assets: preco ty - and audacity. Said founder Ted Loeffler, who at 53 Is the only ~taffer over 30, "We looked at 60 or 70 films on economics and they were 11 fromDullsville. So we decided we wanted to be contro- versial. In 'The Incredible Bread Machine,' we put in something to offend almost everybody, to spark discussion and thought." "The Incre ble Bread Machine," which might Ii~ said to pick up ideas of Friedman s "Capitalism and Freedom," fat exceeded the group's expectations: ·•we had been told that if you have 100 films in circula- tion (both •for iale and on lease), the film is a succ s. We have over 1,900 - some 1,500 which have been sold and 400 which circulate," he said. The film has been seen by an estimated 20 illion TV viewers and a book by the same name has sold 200,000 copies. Following that huge success, World Research brought out

By DONALD C. BAUDER Financial Edilor, Tile San Diego Union

Francis Ford Coppola is winning kudos for a movie based on Joseph Conrad's "Heart of Darkness," but a group of precocious San Diegans has pulled off a more impressive feat: They've vmtten and produced a po- tential blockbuster movie that could well be based on Milton Friedman's "Dollars and Deficits." In fact, Milton Friedman v.as a consultant in a new locally produced educational film, "The Inflation File," which poignantly and perspi- cuously rams home a maJor Fried- man thesis• "Inflation 1s always and every ·here a monetary phenome- non." Now tha' I · a subject that does have redeeming social valuP. - and in this hollow age of TV and porno flicks, it 1s a credit to the San Diegans' creative juices that they pull it off. "The Inflation File'' - the third major film produced by Sorrento Valley's World Research Inc. - ap- pears to be a wmner. The film has been out only a month, but already the young staff of 21 full-timers at World Research believes the movie's sales. and rent- als can top those of two earlier

PRODUCED HERE Film On lnflati

Looks Like A

(Continued from A-38)

Economist Arthur W. Coffland of Texas Gas T: ansmission Corp., who helped with the "Inflation File" script, has an objection: "It takes a hgh~, 'humorous approach, and I don t like a cavalier approach to something a, serious as inflation." But Coffland, who thinks the film "Lib~~,, i~ a "magnificent piece of wor~ wh1c he uses in his lectures, realizes that the lighter approach may be necessary to hold a young audience. Important.y, said Coffla1,d, "Ten year_s ago, the generation of people coming out of schools believed gov- ernment would take care of them that free markets are inefficient' etc. But today - thanKs in large part

t~ films such as these - it' entirely different. We're making he.adway " he said. ' Loeffler, too, finds students far more receptive to free market ideas today - and that is wh he does not regret having put up the money (along with La Jollan Leo Roon) to found the firm back in 1969 World Research - which also publishe5 posters, pamphlets, books and r~ams of educational material to go With the films - is a non-profit research organization which covers only 20 to 25 percent of its expenses with revenues from the fi\ms and other materials. The rest -Of the support comes from individuals, pri- vate foundations and corporations.

showings. . Jerry _Jordan, one of the leading monetanst economists with Pitts- burgh National Bank said, "I like it. It debunks the myths about inflation and it is correct in its conclusions ' about where it comes from." Jordan also likes a film called "~arket Street" put out by UCLA, usmg techniques similar to TV's ''Sesame Street." . Referring to both new inflation films, Jordan ?aid, ·•students today have been raised on high quality presentations such as 'Sesame Street.' That's why producers can't cut corners; to hold students' inter- est, a film has to be expensive."

EVENING TRIBUNE AUG 2 8 1979

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Football has i s place at SD B) LINDA KA y runs, even though 1t':; less running back Dave Mav b h' · Bill Williams played foot- than two weeks in IPngth nard a semor who e:rne~ l\f mdc ~~eve Fa1rch!ld of ball at Central Missouri "could be Alabama's, ' ar'. offe~sive player-of-ye~ 1 a O ege. State College. He played cording to Williams. honors last season Ma Interestmgly, USD's big- profess1onally for the Mon- "Because it's a sm.µl nard, who served a ·stint in ~est problemoyerall will be treal Alouettes of the Cana- school, people think the ir- the Navy before coming to its de~ens~, which trad1tion- d1an Football League_. No-:v ten,s1ty and organizatH n USD via southwestern Col- ~11 , 1s 1t_s strong point. he coaches _at the Umvers1- 1sn t_ that strong. But it i$ · lege, is m top condition, We re bringing in a lot of ty of San Diego. . Williams Is excited about according to Williams. "He pe_o~le that are new," said But football, he say_s, is the coming season despite ran tlie Coronado half- Wilhams, "especially our re~lly not his top P:!Onty. the fact that nine seniors marathon in 90 minutes,,, ms1de linebackers. They're Instead of talking foot- from the 1978 squad will npt said the coach. 'He zonked very young. Our offense ball, ~oot~all, football," be return:ng. two quart, . me by 15." will have lo c·::rry us early said USD s head coach, backs among them It will probably take us tv. J "we stres~ academic~. "Our team is strongpr Ano th er returning semor, or_ three' games to get Where they ll be once its than it has been," he rria.!n- Jeff :'i1or&an, has played gomg." over _The kind of kid who tained. backup to :'ilaynaf d m th e A total of 40 squadmen comes hPre is_ the one,, who He offers as proof t• •o paSt Williams said ht• mav are rett1rn1·ng to USD. The t h be converted to the wide can se~ pas 1s nose. . newcomers on offense, Bpb receiver slot. school carnes a roster of lSD s. football ph1loso- Gasway, a 5-11, 225-pou0d 75. phy, Williams said, 1s guard from Cypress Col- \ssuming the quarter- Two schools - Chapman umque. Coaches at t~e lege, and tackle Mike Carl bark \acaney this fall will College and Laverne Col- school _work for free. y,:11- son from United States in- be Tim Call. a 21-year-old lege - have been added to hams is the only full-time ternational University. b h newcomer from Dixie Jun- USD's schedule to up the paid st~ffer. There are no of whom he expects to ~ad 1or Co lcge in Ctah who is 6- number of games played athletic scholarships muscle to the team I and J>jQ pounds from 10 to 12. Only 11 how- offered_. '!'he only kmd of They will be joined by ever, cou1,t under ~CAA schola1 ship allowed 1s one ,-------•.. V. rr counting on him " rules. A rontest th Fd- base~ on need. ·•over half said W1lJiarr<: "He can r~- wards Jr Forcr · our kids had a chance to go USD ally throw tlll' ball." In Se I ase on some place on full scholar- SCHrDULE 1977, Call was the second P 1 th e lfS t game of ship" s d w·11 · ,r;, ra k d . . the season will not be "The'. _ai t 1 d1ams . Sept.1 Ed11ard Arn 730p. 11 e Junwr rollegr included irt thP season's rr pnon 1es an ow·s septBJtCal Lutheran.Uop qua1trrback in thP nation, tally are the same. School is Sept 10 Redlands, no p , first, football second." t~( r;i This is not to say that Oct 6 at Whituer 7 Jo p " Ort 13 at Claremont I 30 pm ,Villiams, who is 29 and in Ort w Azusa Parific, 1 30 p 'I\. his fourth year as USD's Oct 21 at Chapman I p . T\u, 3 !,SI' . 2 p head coach. is not proud of 'lov. 10 al SL ~1ary's, I 30 p, 1 his program. For the past 'iov. 17 Laverne 2 pm

TIMES- ADVOCATE AUG 2 7 1979 USD schedules cycle "1 of Beethoven sonatas

SAN DIEGO CLIPPING SERVICE DAILY TRANSCRIPT AUG 27 1979

USO; and Michael Bahde pianist for the La Jo~ Church of Religious Sci- ence; will be the soloists. All three are active performers in Southern California. There will be nine recitals with the final one on May 18 1979. Tickets for the entir~ cycle are $25 or $10 for sen- ior citizens and students. Tickets to individual con- certs are $3.50 or $1.50. Bro- chures may be obtained by writing the USD Fine Arts Department, Alcala Park San Diego, 92110. '

SAN DIEGO - Tickets are on sale now from the University of San Diego for its presentation of the com- plete cycle of 32 Beethoven Piano_Son_atas starting Sept. 16. This will be a first for San Diego of a musical event of this s~ope. The performers will be members of the university faculty of music, and recit- als will be on the third Sun- day afternoon of each month in the Camino Theatre on the campus in Alcala Park. Father Nicolas Reveles director of music for th~ diocese of San Diego; Ilana Mysior, music director of Pacific Lyric Theatre, a coach for the San Diego Op- era and a piano professor at

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USO , . ister Sally Furay, vice president and provost, will receive a gov~rnor's award of merit for achievements in education and women's rights during ceremonies in Los Angeles honoring 20 California . women today on Women's Equality Day. Governor Brown will make the presentation. Sister Furay has been at USD for Z1 years, holds a law degree from the university, has served a host of educational and ~mmunity organizations and is the frrst woman president of the Western College Assn. L 1

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SAN DIEGO CLIPPING SERVICE EVENING TRIBUNE AUG 28 197i 0 •

· · · USD's Dr. James Moriarty the archaeologist and author' has been elected to the Marin~ Sciences Academy of Portugal. Word of Moriarty's selection - which came in Portuguese _ was delayed In translation here for two days before it reached Moriarty.

two years, the Division III school rnnked 18th in total defense among .Jll schools in the nation. La ·t y a· thP team had its first wiruiing season (6-4 ) sincP 1972. And the train,ng camp USD