HERMES_REGISTRATION_DOCUMENT_2017

OVERVIEW OF THE GROUP

ACTIVITY BY GEOGRAPHIC AREA

ACTIVITY BY GEOGRAPHIC AREA

1.4

1

2017 revenue in millions of euros

2016 revenue in millions of euros

Changes

2017 mix in %

2016 mix in %

At current exchange rates

At constant exchange rates

Europe

1,799

33% 14% 19% 48% 13% 35% 18%

1,683

32% 14% 18% 48% 14% 34% 18%

6.9% 5.0% 8.3% 6.4% (1.0)% 9.5% 5.8% 19.8%

7.6% 5.0% 9.6% 9.2% 4.1%

France

755

719 964

s

Europe (excluding France)

1,044 2,663

s

Asia-Pacific

2,502

Japan

717

724

s

s Asia-Pacific (excluding Japan)

1,946

1,778

11.3%

Americas

996

941

7.7%

Other

92

1%

77

2%

19.9%

CONSOLIDATED REVENUE

5,549

100%

5,202

100%

6.7%

8.6%

1.4.1 EUROPE En France, the Biarritz store reopened after significant renovation works. Established in 1926 in an art deco building in the avenue Edouard VII, at the foot of the Biarritz lighthouse, it represents one of the house’s oldest footholds in French seaside resorts. The 110 m 2 store, which enjoys a breathtaking view of the ocean, has been completely renovated and decorated with mosaics and window displays in the Basque town’s colours. In Paris, the year was marked by several events. Women’s ready-to-wear collections were unveiled in the prestigious setting of the Palais Chaillot, while men’s ready-to-wear took over legendary locations such as the rotunda in the Salle Pleyel or the cloister of the Couvent des Cordeliers. Again in Paris, in the nave of the Grand Palais, the eighth edition of the Saut Hermès was notable for its first night time competition. Seven years after it was created, this event confirmed its status as an unmissable sporting rendezvous, bringing together 50 riders from the global elite of international show jumping and 20 young talents from ten different nationalities. Ten sporting events, an equestrian show created for the occasion, a concert and several poetry or educational entertainments delighted 16,000 spectators. TheGrandPalaiswas also the venueat theendof the year for the Hermès à tire-d’aile, the worlds of LeïlaMenchar exhibition, which was dedicated to the person who was the passionate designer of store windows for the house for 35 years. Her poetic and flamboyant world was presented free of charge to the public through a journey of eight theatrical sketches. Continuing its world tour the Fierce and Fragile: Big Cats in the Art of Robert Dallet exhibition made a one month stopover at the Faubourg Saint-Honoré store. Organised in collaboration with Panthera, the inter- national organisation for the conservation of big cats, the exhibition cele- brates the beauty of these animals through 63 of Robert Dallet’s works, while raising the awareness of viewers about the threats to their survival.

In London, 30 years after it was opened, the historical Sloane Street store has moved just down the road to 1 Cadogan Place. Occupying two floors of a1950s listed building and bathed in natural light, the newstore has doubled its surface area. It covers 380 m 2 in a warm leather-toned atmosphere, focusing on noble materials, leather, precious woods and silk. All of the house’s product ranges are represented there. Germany had a similar event with the relocation of the Munich store: exactly 30 years after it opened, it also moved a few metres away, still occupying a space on the prestigious Maximilianstrasse within the his- toric Münzarkarden. Behind the typical arcades, the new shop with a surface area of 620m 2 presents collections fromall of the housemétiers on three floors linked by a remarkable central staircase. In Greece, the Athens store has also been renovated. The sales surface area has been expanded to 175 m 2 , divided into several areas which emphasise the house métiers in all of their richness. Finally, in Denmark, Hermès has taken its concession back in house and relocated it to the heart of Copenhagen. Situated on Højbro Plads in the middle of the city centre, the new store occupies an impressive neoclassical building fronted by an arcade of 17 store windows. Inside, the various Hermes product ranges are displayed over almost 330 m 2 , in a harmonious dialogue between local design and the house’s own signature architecture. In Italy, Hermès put on an event at the International Furniture Fair in Milan, involving not only presenting several new and highly acclaimed creations but also through the unexpected staging of wallpaper collec- tions: these were displayed on the city walls, adorning several façades in the Brera district to the great surprise of the locals.

2017 REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

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