HERMES_REGISTRATION_DOCUMENT_2017

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OVERVIEW OF THE GROUP

ACTIVITY BY GEOGRAPHIC AREA

1.4.2 AMERICAS In Brazil, Hermès continues to enhance its presence with the opening of a third shop, less than a year after the Rio de Janeiro store was opened. The house’s second location in São Paulo, this new store is the only standalone space to occupy a full block of the famous Iguatemi com- mercial centre. With a surface area of 185 m 2 , it is notable for the white façades surrounded by four naves inspired by 1950s South American architecture. In the USA, a new shop opened in Palm Beach on Royal Poinciana Way in a 1950s listed buildings surrounded by gardens. It is particularly enor- mous with almost 430 m 2 over two floors and the store displays the 16 house métiers in a contemporary and refreshing interior atmosphere. In March, Los Angeles city centre played host to DwntwnMen , a special event dedicated to men’s ready-to-wear. The result of a collaboration between Véronique Nichanian, Artistic Director of the men’s collection, and the graphic artist Anthony Burril, the event, based on the 2017 spring-summer collection, presented several playful and immersive ins- tallations inspired by staunchly optimistic slogans. In Canada, the Toronto store reopened after moving to 100 Bloor Street West, not far from its former location. With 450 m 2 distributed over two floors, the store has a larger household area where furniture and lighting are displayed for the first time. For the opening, objects were specially created for Toronto. Finally, in Mexico, the Monterrey and Guadalajara concessions were taken back in house and now have branch status. ASIA-PACIFIC In South Korea, the Maison Hermès Dosan Park has reopened after renovations, unveiling a completely new image and transformed inter- nal spaces dedicated to the different house métiers. Ten years after it was created, this location is one of the most important cultural centres in Seoul, hosting numerous events and exhibitions devoted to Korean artists. A retrospective of activities during recent years, and the installa- tion on the ceiling of the second floor of a work created specially by the artist Haegue Yang, illustrate this contribution of Maison Hermès to the Korean artistic scene. In China, eight years after the opening of the first store in Kunming, the capital of Yunnanprovince, Hermèsmoved to this city knownas the city of eternal spring. On the ground floor of the Ginko commercial centre in the heart of the city centre. The store offers collections of all house métiers in a 250 m 2 space whose refined design combines French elegance and oriental charm. On the island of Taiwan, the Far Eastern Fuxing Sogo Store in Taipei has reopened its doors after being completely redecorated. Bathed innatural light, the new space extends over 260m 2 distributed over two floors and includes a section devoted to the Maison Universe range. 1.4.3

Following renovations, two stores were also reopened in Japan in Tokyo: the Shinjuku Takashimaya and Yokohama Takashimaya stores. In Malaysia, the Hermès Pavilion store in Kuala Lumpur has also been renovated and extended. It now incorporates, for the first time in Kuala Lumpur, a space devoted to the entire house product range. With a sur- face area of 250m 2 over two floors, the store is notable for its impressive glass façade. The year was enlivened by several events. The Wanderland exhibi- tion continued its journey and in the spring was installed at the Power Station of Art, Shanghai’s contemporary art museum. This enchanting stroll through an imaginary Paris, surrealistic immersion in typical décor inhabited by objects from the house collections or archives, included a special contribution from the Chinese artist Wen Na. Widely reported on by the press and the social networks, the exhibition received almost 80,000 visitors. The women’s ready-to-wear autumn-winter collection was unveiled in Shanghai in a staggered and festive manner in a temporary location, the Hermès Club , which was created within the Long Museum in Shanghai. Designed by Bali Barret, the Artistic Director for the women’s collec- tion, with staging by Antoine Blatteau and featuring in particular an orchestrated show by Jean-Paul Goude, this event displayed garments, accessories, jewels and bags by means of eight moods inspired by the world of the night – nightclub, billiard room or musical. An exceptional setting for an evening which dazzled almost 1,400 guests. The men’s collection, for its part, in taking over the old airport for an evening themed around reversed directions. Called Men Upside Down , the event designed by VéroniqueNichanian, ArtisticDirector of themen’s collection, turned perspectives upside down in order to present the autumn-winter collection, from ready-to-wear to accessories. Between the severe and the escapist, this play on reversed directions enchanted over 2,200 guests who did not hesitate to proclaim it “themost beautiful party in Hong Kong this year”. In Japan, the travelling exhibition Hermès at Work (Hermès beyong the walls) stopped in Tokyo, in the effervescent Omotesando district. Thanks toaneffective“buzz”,65,000visitorscametoseethehouse’scraftsmen at work. At the same time, several conferences and film screenings orga- nised at the Maison Hermès in Ginza complemented this opportunity to discover craftsmanship the Hermès way. In Singapore, it was the Maison Universe that invited clients of the Hermès Liat Tower store to “pass through the walls” with the Through the Walls exhibition. Furniture, objects, fabrics and wallpapers playfully de-constructed spaces to create an imaginary store, a “store within a store” enlivened every weekend by entertaining workshops. Finally, in Shanghai, Hermès began a worldwide cycle of exhibitions dedi- cated to the wealth of its heritage, Hermès Héritage . In choosing China as the first staging post, Hermès was celebrating the 20th anniversary of its arrival in China and emphasising its sincere commitment to the country. Called Harnessing the Roots , this first exhibition focused on horse harnesses and the innumerable transformations that they have inspired during 180 years of creative history.

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2017 REGISTRATION DOCUMENT HERMÈS INTERNATIONAL