USD Football 1993

Whentobuy, sell orhold your fina11cial advisor. These days, it seems as though just about everybody can call themselves a financial advisor. And unfortunately, it's difficult to measure their worth without first trusting them with your money. What you need are some standards by which to judge financial advisors. And we'd like to suggest a few. It can take as little as four tries and 604 companies. We assess the gold market for them, track the bond market, keep up to speed on futures and stay ahead of the U.S. markets by keeping a 24-hour watch on world financial marketsand economies through our international offices. Which brings us to another subject we believe your fi- nancial advisor should know a lot about: you. Unlike some investment firms,

months to pass the General Secu- rities NYSE/NASO examinations and become a licensed broker. Over 30,000 people will qualify this year alone. Qualifying many of them, in their eyes, to call themselves financial advisors or investment consultants. But becoming a Prudential Securities Financial Advisor re- quires a minimum of two years' training. We invest over $100,000 in each recruit's training, and, to help attract the best, we offer one of the best compensation pack- ages on Wall Street. The investment in Prudential

we don't view our clients as mere- ly short-term prospects (a transac- tion) but as lifetime relationships. To this end, we have Prudential Securities Branch Offices through- out the country, which lets our clients meet with their Prudential Securities Financial Advisor one on one. And, working with us, to create an investment strategy and financial portfolio that meets their personal needs, aspirations and security. In short, a profitable relation- ship for both parties. So, should you buy, sell or hold your financial advisor? We hope what you've just learned will be of some value in helping you decide. For a free brochure that ex-

Securities Financial Advisors doesn't end there. In fact, it never ends. Last year we invested $105 million in technical support for our advi- sors and committed a further $12 million to ongoing training pro- grams. But the single biggest invest- ment we make on behalf of our clients is research and analysis. And Prudential Securities Financial Advisors have ac- cess to it firsthand, at the touch of a computer. We closely monitor and report to them on 46 indus-

plains "Why Prudential Securities" or to meet with one of our Finan- cial Advisors, please call us at 1-800-654- 5454,ext.1145, or drop by one of our offices. You'll find our advisors are not only worth holding p;~;;;;t;;;• s;~~~;;.h;$ ........

C 1993 Prudential Securities Incorporated. Member SIPC.

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