EuroWire November 2018

Corporate News

New global look for Davis-Standard

customers be more competitive in today’s marketplace. We now have a brand that better speaks to that leadership. We have been on an upward trajectory and now is the time for our brand to embody what we have become, and still intend to become.” Kai Moellendorf, managing director of Davis-Standard’s subsidiary in Germany, added: “The new brand positively reflects the global nature of Davis-Standard and all the brands it represents. This includes our customer-centric focus at ER-WE-PA in Germany and Davis-Standard Limited in the UK. The tagline ‘Where your ideas take shape’ fits well with our objectives of developing polymer-processing solutions that optimise productivity and profitability. We aim to help customers create a better future with teamwork and collaboration.” The brand refresh includes a new logo – the first logo update in nearly 50 years – and a brighter image. It also includes an updated brand story, and a new website and customer experience. Davis-Standard LLC – USA Website : www.davis-standard.com New director at Miltec Mark Walter has been appointed as the new director of engineering at Miltec UV. He brings over 20 years of knowledge in microwave technology, plasma physics, engineering and leadership to the role. Miltec UV – USA Website : www.miltec.com

DAVIS-STANDARD, a provider of polymer processing equipment and customer support solutions, has revealed the next evolution of its global brand to European customers. The new identity and messaging strategy is designed to better express the company’s customer-centric and forward-looking business approach. It is also expected to provide customers and prospects worldwide with a more unified and compelling visual experience when interacting with Davis-Standard marketing and web resources. The previous Davis-Standard brand dates back to the 1950s-60s, when Ben Davis joined Standard Machinery Co to create the Davis-Standard name. The original company, Reliance Machinery Co, was founded in 1848 and manufactured cotton gins and paper binding machines. Extrusion was developed in the 1950s. “We previously branded ourselves as ‘The Global Advantage’, and we’ve executed that by expanding our global facilities and capabilities over the years. But now the focus is more squarely on helping our customers execute, to better understand their requirements, to build stronger relationships and trust, and to provide the best total solutions,” said Jim Murphy, president and CEO. “Davis-Standard is recognised all over the world for equipment reliability and customer support, but we felt our brand wasn’t fully reflective of our standing in the industry,” he added.

“We are leading the way in providing the solutions that help our

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November 2018