Magazine Jul to Aug 2017

NEW LAUNCH AT SÊN

New at sên: AVEDA PRAMÃSANA™ BOTANICAL SCALP CARE

The skin is the body’s largest organ. Naturally, most people put in considerable effort into taking care of their skin. The scalp is an extension of facial skin – ironically, proper scalp care often falls through the gaps. Many are under the impression that proper hair care extends only to hair masks and regular treatments. Proper hair care actually goes beyond, comprising scalp care too. Think of the scalp as the hair’s control station – without a healthy scalp, no amount of masking can minimize hair fall or make your hair appear shinier! sên is pleased to introduce Pramãsana™ Botanical Scalp Treatment . This treatment simultaneously purifies and nourishes the scalp and hair when massaged in, helping to create a clean scalp foundation for beautiful hair. Scalp is left refreshed and cooled, and hair is soft with a natural looking shine.

Those who wish to continue their scalp care regimen at home will be pleased to know that Pramãsana™ Homecare Collection will also be available at sên. The homecare range comprises Exfoliating Scalp Brush, Purifying Scalp Cleanser, and Protective Scalp Concentrate to help you achieve a clean and healthy scalp – the foundation to beautiful hair. The 96% naturally-derived Pramãsana™ collection is formulated with an exclusive blend of ingredients including: - Seaweed Extract: helps control and balance sebum levels on the scalp - Lactobacillus: patented ferment helps preserve the scalp’s natural protective barrier - Tamanu Oil: a known antioxidant that helps to protect scalp from pollution and free radicals

40 THE AMERICAN CLUB JUL / AUG 2017