2019 September Board Book

How does this translate to how we buy media? These traits and behaviors inform our media buy in several ways, including the TV programming we choose and digital partners we run ads with. Some additional traits of our LB audience look like this from a media target standpoint: • Mostly women • Over-index Hispanic • Skew younger than our previous 25-54 target • Over-index as moms • Buy and consume dairy An update on our 2019 digital media?

Our digital media plan for 2019 launched in April and is designed to deliver 106M+ targeted views and 136M targeted impressions. The plan consists of both national and local video and offers support for business development programs. Through the first half of 2019, the buy has delivered:

• 66M Impressions • 46M Video Views • 230K Clicks

Social Content: We have continued to repurpose our top-performing food and farmer content. We will have new social content to support our Enter the Golden State campaign launch in Q4 and additional content series to introduce in 2020.

Better With Cheese

Monday Melt