2019 September Board Book

Farmer Content

Recipe Content

RealCaliforniaMilk.com: As we developed the Enter the Golden State campaign, we saw an opportunity to translate elements of the campaign to the website. We will be making a series of updates to the site to launch in late September/early October. • Updating existing modules, using our Enter the Golden State campaign as the filter and through-line throughout

• Creating a unique landing page for the campaign • Creating a unique landing page for CA sustainability • Identify new opportunities to highlight the RCM seal YouTube Marketing :

Our 2019 YouTube efforts continue to focus on supporting the CMAB TV ads and recipe videos. All recipe videos will continue to link to recipes on RCM.com. Below are our first half 2019 metrics and top-performing posts (based on view rate and CPV).

Paid YouTube through January-June 2019 Impressions

Views

Clicks

CPV

1,735,650

482,547

1,259

$0.04