2019 September Board Book

In the Media Executive Overview Q2 2019

TOPLINE RESULTS

8% Health

46.7 M Impressions

593 Stories/Mentions Consumer + Foodservice Traditional/Social Media

1.7 M Impressions

95% CA 5% National Reach

42% Farmer/ Sustainability

100% Key Message Delivery

Angle

Consumer + Foodservice Traditional/Social Media

Foodservice Advertising

50% Food

DETAILED RESULTS Ranked by t r ad i t i ona l / soc i a l med i a imp r es s i ons ( + f oodser v i ce adver t i s i ng f o r bus i nes s ob j ec t i ves ) To t a l imp r es s i ons ex ceed t he t op l i ne number due t o s t o r i es /men t i ons i nc l ud i ng mo r e t han one f unc t i ona l p r i o r i t y and/o r mes sage

TOP 3 FUNCTIONAL PRIORITIES

TOP 3 BUSINESS OBJECTIVES

TOP 3 MESSAGES DELIVERED

1. Activate the Seal 45.9 M Impressions

1. Real People, Family Farms 41 M Impressions

1. Consumer Demand: Value of the Seal Real food and/or real people content + Dairy Social Team

2. Consumer Demand: Dairy Health Story Dairy health, protein, fats and/or nutrients content

2. Look for the Seal 22.2 M Impressions

2. Ethnic Foods/Butter (tied) 23.6 M Impressions Each

3. Consumer Demand: Industry Leader Foodservice Advertising

3. Real Food 22.1 M Impressions

3. Win with Healthy Snacking 2.1 M Impressions