2019 September Board Book

RETAIL SALES TTL US

CALIFORNIA

WEST, x CA

CENTRAL

EAST

Dollar Sales %Change vs YA

California,$ sales and % chg

West xCA, $ sales and % chg

Central, $ sales and % chg

East, $ sales and % chg

$1,000 $1,200 $1,400 $1,600 $1,800 $2,000

5.0%

$7,000

7.0%

$4,500

7.0%

$1,600

7.0%

Dollar Sales (million)

3.8%

$4,000

Product

$1,400

$6,000

5.0%

5.0%

3.0%

5.0%

Millions

Millions

Millions

2.5%

Millions

$3,500

NATURAL CHEESE

$13,089 1.2% $3,128 1.3% $7,138 -2.0% $6,756 -1.8% $1,049 -2.8%

$1,200

$5,000

3.0%

3.0%

BUTTER/BUTTER BLENDS

3.3%

1.0%

$3,000

3.0%

1.6%

$1,000

YOGURT

2.3%

$4,000

1.0%

1.0%

0.9%

$2,500

0.7%

-1.0%

-1.0%

ICE CREAM/SHERBET COTTAGE CHEESE

-1.2%

-0.4%

$800

1.0%

$2,000

-0.8%

$3,000

-1.0%

-1.0%

$0 $200 $400 $600 $800

-1.7%

-1.9%

-2.0% -1.7%

-2.7%

$600

-3.0%

$1,500

-1.0%

$2,000

-3.0%

-3.0%

-3.9%

$1,000

Volume Sales %Change vs YA

$400

-5.0%

-2.7%

$1,000

-5.0%

-5.0%

-3.0%

$500

Volume Sales

-3.4% -3.1%

$200

-7.0%

$0

-7.0%

$0

-7.0%

Product

$0

-5.0%

NATURAL CHEESE 2,678,912,592 3.4% BUTTER/BUTTER BLENDS 807,033,779 2.2% YOGURT 3,068,903,219 -2.1% ICE CREAM/SHERBET 4,534,904,406 -3.5% COTTAGE CHEESE 505,669,556 -1.3%

PRICING TTL US

CALIFORNIA

WEST, x CA

CENTRAL

EAST

Price per Volume %Change vs YA

California,price/volume and % chg

West xCA, price/volume and % chg

Central, price/volume and % chg

East, price/volumeand % chg

Price per Volume

$6.00

-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%

$6.00

-3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%

$6.00

-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%

$6.00

-4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%

2.8%

$5.00

$5.00

$5.00

$5.00

Product

2.2%

2.2%

1.8%

1.4%

NATURAL CHEESE

$ $ $ $ $

4.89 3.88 2.33 1.49 2.08

-2.1% -0.9% 0.1% 1.7% -1.5%

$4.00

$4.00

$4.00

$4.00

1.0%

0.9%

BUTTER/BUTTER BLENDS

0.1%

$3.00

$3.00

$3.00

$3.00

0.0%

-0.1%

-0.1%

-0.3%

YOGURT

-0.2%

-1.2%

$2.00

$2.00

$2.00

$2.00

ICE CREAM/SHERBET COTTAGE CHEESE

-1.9% -1.5%

-1.2%

-2.2%

$1.00

$1.00

$1.00

$1.00

-2.9%

-2.5%

$0.00

$0.00

$0.00

$0.00

VolumeUnitsofMeasure natural cheese,butter pounds yogurt, ice cream pints cottage cheese 16oz.

RCM DISTRIBUTION

CALIFORNIA

WEST x CA

CENTRAL

EAST

(TTLPTSCUMWKS)

RCM Dist. and Growth

0 10 20 30 40 50 60 70 80

1%

0%

0%

0%

-1%

-1%

-2%

-3%

-4%

-4%

California WestxCA Central

East

CALIFORNIA TOP 15 RCM BRANDS

WEST TOP 15 RCM BRANDS

CENTRAL TOP 15 RCM BRANDS

EAST TOP 15 RCM BRANDS

Dollar Sales %Change vs YA

Dollar Sales %Change vs YA

Dollar Sales %Change vs YA

Dollar Sales %Change vs YA

Dollar Sales Change vs YA

Dollar Sales Change vs YA

Dollar Sales Change vs YA

Dollar Sales Change vs YA

Product

Dollar Sales

Product

Dollar Sales

Product

Dollar Sales

Product

Dollar Sales

PRIVATE LABEL RFG SKIM/LOWFAT MILK $254,916,549 -$25,553,416 -9.1% PRIVATE LABEL NATURAL CHEESE-SHREDDED $65,270,669 $23,862 0.0% PRIVATE LABEL NATURAL CHEESE-SHREDDED $256,535,737 $12,491,179 5.1% PRIVATE LABEL NATURAL CHEESE-SHREDDED $106,130,878 $9,591,979 9.9% PRIVATE LABEL RFG WHOLE MILK$186,459,780 -$5,356,623 -2.8% PRIVATE LABEL NATURAL CHEESE-CHUNKS $32,068,514 -$1,719,879 -5.1% PRIVATE LABEL NATURAL CHEESE-CHUNKS $65,050,820 $170,086 0.3% PRIVATE LABEL RFG BUTTER $64,058,638 $16,843,257 35.7% DAIRY PURE RFG SKIM/LOWFAT MILK$76,243,032 -$8,057,842 -9.6% PRIVATE LABEL RFG SKIM/LOWFAT MILK $20,335,554 -$1,537,662 -7.0% PRIVATE LABEL RFG BUTTER $53,930,170 $17,087,414 46.4% PRIVATE LABEL NATURAL CHEESE-CHUNKS $25,051,642 -$364,959 -1.4% PRIVATE LABEL ICE CREAM $59,476,766 -$3,353,331 -5.3% LAND O LAKES RFG BUTTER $19,464,334 $82,146 0.4% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $30,678,312 $2,758,186 9.9% BREAKSTONES COTTAGE DOUBLES COTTAGE CHEESE $19,993,944 -$937,713 -4.5% DAIRY PURE RFG WHOLE MILK $58,222,411 -$884,281 -1.5% PRIVATE LABEL RFG BUTTER $16,257,396 $7,531,835 86.3% BREAKSTONES COTTAGE DOUBLES COTTAGE CHEESE $16,171,857 -$3,121,482 -16.2% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $3,280,861 $205,332 6.7% KNUDSEN COTTAGE CHEESE $50,996,546 -$2,916,152 -5.4% MOUNTAIN HIGH RFG YOGURT $14,783,265 -$1,011,470 -6.4% EL MEXICANO NATURAL CHEESE-CHUNKS$15,686,272 $579,723 3.8% HELADOS MEXICO FZ NOVELTIES $3,008,456 $906,648 43.1% KNUDSEN HAMPSHIRE SOUR CREAM$32,600,200 $878,275 2.8% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $13,339,919 $1,855,767 16.2% CACIQUE NATURAL CHEESE-CHUNKS$12,188,035 $133,045 1.1% PRIVATE LABEL FZ NOVELTIES $2,834,466 -$159,402 -5.3% SWISS RFG WHOLE MILK $30,904,343 -$1,147,780 -3.6% EL MEXICANO NATURAL CHEESE-CHUNKS $9,435,788 $1,964,063 26.3% HILAND RFG BUTTER $11,956,327 $965,040 8.8% CACIQUE NATURAL CHEESE-CHUNKS$2,755,418 $175,871 6.8% CACIQUE RANCHERO NATURAL CHEESE-CHUNKS $30,422,400 $668,085 2.2% CACIQUE NATURAL CHEESE-CHUNKS$7,515,999 $756,482 11.2% CACIQUE RFG DAIRY CREAM $7,341,003 $1,293,019 21.4% CACIQUE RFG DAIRY CREAM $1,859,527 $390,424 26.6% PRIVATE LABEL RFG BUTTER $28,055,570 $4,521,364 19.2% KNUDSEN COTTAGE CHEESE $6,078,961 -$744,899 -10.9% EL MEXICANO SABORICO RFG YOGURT DRINKS $5,341,935 -$233,719 -4.2% ALL COOLHAUS ICE CREAM $868,140 $437,356 101.5% JOSEPH FARMS NATURAL CHEESE-CHUNKS $28,018,520 -$3,534,122 -11.2% EL MEXICANO SABORICO RFG YOGURT DRINKS $5,105,240 $435,626 9.3% CACIQUE SOUR CREAM $5,227,417 $346,634 7.1% OTHER KAROUN DARIES INC NATURAL CHEESE-CHUNKS $685,824 $132,958 24.0% PRIVATE LABEL NATURAL CHEESE-CHUNKS $27,322,630 -$957,586 -3.4% HELADOS MEXICO FZ NOVELTIES $4,236,690 $81,348 2.0% HELADOS MEXICO FZ NOVELTIES $4,973,959 $210,327 4.4% PRIVATE LABEL ICE CREAM $667,814 -$61,919 -8.5% SWISS RFG SKIM/LOWFAT MILK $27,135,447 -$1,474,092 -5.2% CACIQUE RFG DAIRY CREAM $3,203,249 $592,442 22.7% PRIVATE LABEL NATURAL CHEESE-SLICES$1,686,523 $220,304 15.0% ALL COOLHAUS FZ NOVELTIES $555,602 -$106,825 -16.1% PRIVATE LABEL NATURAL CHEESE-SHREDDED $25,617,802 $836,555 3.4% JOSEPH FARMS NATURAL CHEESE-CHUNKS $3,191,415 -$1,410,603 -30.7% EL MEXICANO SOUR CREAM $1,320,228 $286,406 27.7% CACIQUE SOUR CREAM $475,426 $88,607 22.9%

52 Weeks Ending 07_14_2019

EL MEXICANO NATURAL CHEESE-CHUNKS $21,913,921 $1,989,354 10.0% GLEN OAKS FARMS RFG YOGURT DRINKS $2,952,548

$110,510 3.9% PRIVATE LABEL RFG YOGURT

$1,221,298

-$86,993 -6.6% EL MEXICANO SABORICO RFG YOGURT DRINKS $466,162

$148,572 46.8%