Typhoon US SS 18 Catalog

“ Go for retro charm with this tasty treat from Typhoon. ” (Typhoon Vintage Kitchen Cream Storage Tin, Style at Home).

“By combining a traditional look with modern features, Typhoon’s latest set of scales is the best of both worlds.” (Typhoon Vision Scales, Great British Food).

“A good-looking, sturdy but lightweight trolley with lots of room. It’s easy to control, too. Definitely one

Thankfully back at HQ our talented IT crowd were busy writing programs to show the flow of goods in and out of our multiple warehouses. This helps us maintain high stock levels so we can fulfil orders with the minimum of disruption. Unbeknownst to us, magazine editors and TV stylists were starting to take notice of our brand and products. We started getting a lot of editorial coverage from leading magazines and newspapers. They were trialling and testing our products against our peers in the industry with great results. Most exciting of all, our products were making it on the best food programmes on TV. We were very excited. Back in the IT world it seems they weren’t just telling us to turn our computers off and on again, but busy building the networks to help us communicate to the world. It is now shaping our consumers purchasing behaviour and not wanting to be left behind, we created a consumer facing website. A window for our products and ideas to the world, no retail prices, just support and information for all our loyal customers who stock our products and take the message to customers at point of sale. Even more surprising has been the pace of change in electronic media. Blogs, Twitter, YouTube, Facebook, and the new highly influential (and much loved within Typhoon), Pinterest. Teens and young adults are showing us the way forward, they don’t want to read copious notes on how to do something, they aren’t going to be simply press-ganged into buying things. They like honest recommendations, reviews and simple videos. They want to cook, experiment and try things out. We’re listening by the way, we’ve heard it loud and clear, go viral or go home. And so from a little bamboo seed of an idea, and over a period spanning 20 years, Typhoon has chartered the waters of housewares in the UK and beyond. Most exciting of all is the future, new products, new ideas, new technologies, new customer behaviour, new interaction with the all- important consumer who will always have the final say. One thing on our journey has always remained the same and is at the heart of everything we do...design-led kitchenware at affordable prices. Simple!

“No need to dirty multiple measuring cups: These retro kitchen scales let you measure dry and wet ingredients at a glance, and look great on your counter.” (Typhoon Vision Scales, “O” The Oprah magazine).

to be seen with.” (Typhoon Trolley, Daily Mail).

202