PEICMC Annual Report 2026

PEICMC WHAT GUIDES US

CORPORATE VISION To be the preferred source of adult use cannabis. MISSION STATEMENT

To provide customers with a retail experience that exceeds their expectations, foster an internal culture of engagement and wellness, and create value for all stakeholders. STRATEGIC PILLARS Business Results: To become a key contributor to PEI’s general revenue through business excellence and the continuous improvement in operational effectiveness and efficiency. Customer Experience: To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and high responsiveness to customer preferences. Corporate Social Responsibility: To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal Corporate Social Responsibility campaigns. People & Culture: To foster a high-performing, customer-focused culture of engaged employees through open communication, learning & development, safe work environments, and overall wellness. CORPORATE VALUES

Teamwork: Always succeeding together.

Passion: Having fun going the extra mile.

Accountability: Reliably delivering on our commitments.

Education: Continuously learning.

Empathy: Everyone is important.

PEICMC 2025-2026 Annual Report | 1