UPM_News_2016

S played across the front page of the latest Fußball-Bild is a con- frontational image of two foot- ballers revved up and ready for fierce battle. Attacking at left is FC Schalke’s midfield player Nabil Bentaleb. Div- ing in for a heroic save at right is FC Bayern Munich’s goalkeeper, Manuel Neuer. “We could beat Bayern, if…” screams the headline. The “if” in the headline piques curi- osity – and raises a smile – as Bayern Munich solidly leads the German Bun- desliga, while Schalke is rock-bottom in 18th place. How exactly does the un- derdog hope to turn the tide after inglo- riously losing the first five matches of the season? Where will they find the fighting spirit to beat the reigning Ger- man champions and most successful club in German football history? As of 26 August 2016, all this – and everything else that football fans need to know – can be found hot off the press in the daily Fußball-Bild . Germany’s first daily sports paper As soon as it hit the shelves, the new- comer was hailed “one of the most ex- citing print experiments in recent histo- ry” by experts such as the German me- dia website Meedia. Fußball-Bild’s kin- ship to Springer’s national Bild news- paper is certainly plain to see – read- ers enjoy the same modern, profession-

Springer shoots to score Media experts are hailing Fußball-Bild as one of the industry’s most exciting experiments in recent history. The new daily sports newspaper from Germany’s Axel Springer Media Group makes a bold debut in the print arena.

Text: Christine Wahl Photos: Anja Wechsler

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