Capital Equipment News September 2019

Ralph Correia of Dargle Plant Hire (left) takes delivery of the Hidromek HMK 220 LC excavator from Dave Khaled of Maximum Equipment.

QUICK TAKE Maximum Equipment has opened a new branch in Durban, KwaZulu, Natal

Located in Shakas Rock, Umhlali, the 250 m² offers sales, field service and parts to customers operating in the KwaZulu-Natal region

KwaZulu-Natal represents 50% of Maximum Equipment’s sales, which justifies the investment in a new branch

customers operating in the KwaZulu- Natal region. “The facility is situated in a business park, but we also have a yard for machine display alongside the N2 northbound highway,” explains Dave Khaled, operations director at Maximum Equipment. Khaled, who is in charge of the new branch, recently relocated back to KZN from Gauteng after being away for 18 years. He was born and schooled in KZN, where he also spent much of his early working career, which gives him a better understanding of the KZN business approach. Khaled says investing in the KZN branch was a necessity for Maximum Equipment. “North coast and the surrounding areas needed a branch, both from a demand and machine support perspective,” he says. Construction, civils and to a lesser extent plant hire, are the major drivers of the market

The branch targets to double its sales in the KZN region this year

“KwaZulu-Natal is an important market area for us and we already have a large population of machines operating in the area. The region represents 50% of our sales currently, which justifies the investment in a new branch.”

Vaughan Ellis, MD of Maximum Equipment

TALKING POINT

CAPITAL EQUIPMENT NEWS SEPTEMBER 2019 13