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STRATEGIES: 7 STRATEGIES FOR DOWNTOWN

CHAPTER 4

S I X D I STR I CTS , ONE DOWNTOWN

This final strategy outlines a district-based framework through which Blacksburg can apply the other strategies. Each strategy will play a unique role in the different districts. Formalizing the district framework will help strategically guide the location of future development, including the uses and design parameters appropriate to different parts of downtown, as well as a branding and wayfinding strategy to orient people to different areas within the town.

Formalize Districting Framework

Undertake a Branding Strategy

The district framework for Downtown recommended in this study is more than shapes on a map. It is a roadmap for the future of Downtown. There are many objectives that the community wants to achieve in the Downtown of the future, but not all sites are equally appropriate for fulfilling every objective. By taking an expansive view of Downtown, and recognizing that different areas are best positioned to fulfill different community needs and desires, the community can achieve all of its Downtown objectives in an intentional and strategic way. Taking the step to formalize the district framework will allow the town to clearly and strategically guide the location of future development. A formal districting framework will inform the community as to what they can expect to happen in different areas of Downtown, and it will signal to property owners and developers what types of uses will be met with approval from the town on particular sites. This will eliminate a level of uncertainty from the development process, leading to more successful projects. The districting framework for Downtown Blacksburg includes six distinct districts. The boundaries, character, and recommended uses for each are discussed in greater detail in Chapter 5.

Once formalized, the district framework should be incorporated into residents’ and visitors’ daily interactions with Downtown. This can be accomplished through a branding strategy and a subsequent update of the town’s wayfinding plan. Today, the Original 16 Squares logo serves as a signal that one is in Downtown Blacksburg. While this logo highlights an important aspect of Blacksburg’s identity, there is much more to Downtown than the Original 16 Squares, and the neighborhood’s brand should reflect that breadth. It is therefore recommended that the town engage with a branding consultant to revise the brand for Downtown in the context of the districting framework. A rebranding of Downtown will in turn inform updates to the town’s wayfinding plan. Specifically, the districting framework and new brand should be incorporated into signage and maps throughout Downtown. The districting framework map in particular will provide a clear guide for visitors to find the activities that they want to do Downtown. In addition, the town should expand and improve signage that directs drivers to public parking, especially when the new public garage is built. It should be easy for drivers to figure out where to go to park, so that they do not waste time and create traffic looking for a space.

79 Downtown Blacksburg Strategic Plan STRONG LINK

LINK STRATEGY CONNECTIONS