Inflight Programme Catalogue

CNBC FEATURE

MARKETING.MEDIA.MONEY

Hilton Hotels

Marketing.Media.Money looks at how Hilton Hotels is using technology to generate loyalty and hopefully, a bigger slice of the multi trillion dollar travel and tourism business.

RBS

From the world’s biggest bank, to the poster child of the financial crisis. The Royal Bank of Scotland’s CMO, David Wheldon, reveals how marketers can help restore trust.

Cannes Special

Marketing Media Money heads to the Cote d’Azur bringing you the highlights of this year’s Cannes Lions Festival of Creativity. Carolin Roth discusses the issues affecting the marketing sector with industry leaders and find out who were the big award winners.

Heineken

As volumes for beer continue to shrink, Carolin Roth talks to global CCO Jan Derck van Karnebeek about marketing the brand in a highly competitive beverage industry.

Manchester City Football Club

Football is a huge money spinner, thanks in part to sponsorship. Man City Football Club is changing the sponsorship model and finds out what global recruiter Hays gets out of the partnership - it’s more than just splashing a logo on the players’ shirts.

Mastercard

In a world with more payment options than ever, Marketing Media Money looks at how Mastercard’s marketing muscle delivers ‘Priceless’ opportunities to keep it on top.