University Centre St Helens - Undergraduate Prospectus 2018

41

WHAT WILL I STUDY?

YEAR 2

YEAR 3

YEAR 1

The second year further develops core areas of graphic design. You will have the opportunity to explore the work of key individuals who have influenced the graphic design profession. You are introduced to a range of research skills, methodologies and techniques. You will also explore the design and production of a range of design materials including corporate identity, packaging design, brochure design and layout, branding guidelines manual, information graphics and related marketing materials. A series of lectures will introduce various forms of contemporary media, leading to discussion and analysis of successful practices. Students will be given the option of which form of linear or non-linear work they produce in accordance with designated briefs. You will also have the opportunity to undertake work related experience.

The third year will build upon the creative and analytical aspects of your practice, working on national competition briefs and a self-initiated design study. Students undertake self- directed projects forging links to their identified career aspirations and identifying the resources they require. These will be scheduled, planned and resourced accordingly. The research report provides students with the opportunity to pursue a significant piece of individual, independent research. Your skills in organising production of finished visuals, meeting set deadlines and delivery of final product will also be enhanced. Through professional practice you will develop knowledge of the creative industries and appropriately prepare for entering the world of work or to progression onto further study.

The first year introduces you to ideas and concepts through a range of major artistic, cultural and ideological issues that have influenced and informed 20th and 21st century creative practice. You will begin to develop methods of image making whilst exploring a variety of different graphic media to understand their value as methods of visual communication. Traditional and current typographic practice will be explored and an understanding of theoretical study and practical activity developed. Through a live project you will be able to engage in a live design competition sourced from industry. A presentation by the client will introduce the project brief, which will be accompanied by visits to appropriate organisations and exhibitions. Modules include: • Visual Communication • Ideas and Concepts

BA (HONS) GRAPHIC DESIGN

Modules include: • Major Project • Research Report • Client Brief • Professional Practice

Modules include: • Applied Research

• Typography • Live Project

• Design and Production • Contemporary Media • Work Related Learning • Studio Practice

£500 Study Enhancement Gift see page 127

Note: Terms, conditions and disclaimers apply. Please see sthelens.ac.uk/unipolicies for full details.