PEI Cannabis Management Corporation - 2019 Annual Report

STRATEGIC GOAL 2 - CUSTOMER EXPERIENCE

STRATEGIC GOAL: To achieve and maintain high levels of customer satisfaction through sales channel accessibility, technical innovation, merchandising value, and high responsiveness to customer preferences.

TACTICAL OBJECTIVES: 1. Grow sales revenues to continuously displace the illicit market;

2. Grow top-line profitability on cannabis products through tactful supplier relations; and 3. Continuously build on the effectiveness and efficiency of cannabis operations through tactful resource deployment.

PEFORMANCE MEASURES Customer Experience Score Customer Counts Unique SKUs Sold

Actual 2017-2018

Target 2018-2019

Actual 2018-2019

% of Target 2018-2019

Target 2019-2020

N/A

N/A

N/A

N/A

75%

N/A

104,071

180,762

173.69%

300,000

N/A

300

282

94.0%

300

CUSTOMER COUNTS

Oct-18 19,954

Nov-18 32,222

Dec -18 34,076

Jan-19 31.723

Feb-19 29,628

Mar-19 33,159

SKU TYPE BY FORMAT

CANNABIS SKU BY SPECIES

CANNABIS SKU BY STRENGTH

Accessories & Gift Cards 17 Seeds 2

Pre- Rolled 29

Oils and Capsules 33

Hybrid 112

Sativa 87

Mild 66

Strong 110

Dried Flower 202

Indica 87

Medium 89

17

PEI Cannabis Î.-P.-É. • 2019 Annual Report