PEI Cannabis Management Corporation - 2019 Annual Report

STRATEGIC GOAL 3 - CORPORATE CITIZENSHIP

STRATEGIC GOAL: To be an excellent corporate citizen with high brand equity achieved through the promotion of responsible cannabis consumption, ongoing stakeholder engagement, and internal CSR campaigns. TACTICAL OBJECTIVES: 1. To build mutually-beneficial stakeholder partnerships that align with the PEICMC’s objectives; 2. Ensure cannabis is retailed in a responsible fashion that is educational in nature and aligns with the promotional restrictions; and 3. Continuously improve the PEICMC’s reputation as an excellent corporate citizen among stakeholders.

PEFORMANCE MEASURES Investment in CSR Initiatives Retail Responsible Service Score Corporate Citizenship Survey Score

Actual 2017-2018

Target 2018-2019

Actual 2018-2019

% of Target 2018-2019

Target 2019-2020

N/A

$50,000

$40,696

81.39%

$100,000

N/A

N/A

N/A

N/A

75%

N/A

N/A

N/A

N/A

75%

20 www.peicannabiscorp.com • 2019 Annual Report