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American Akaushi Association member Austin Brown II recently released Poet Lariat – Cowboy Poems From a Ranching Life . It’s a collection of 85 historic and humorous poems that represent Brown’s 75 years of experience on Texas and southwestern ranches. The book includes pen-and-ink drawings from Mike Capron, as well as many photos that document Brown’s ranch life. The hardcover, 232-page book is $30 and can be ordered via email at firebrand1924@gmail.com . Brown will also host a book signing during AAA’s 8 th Annual Convention this October. PT AAA MEMBER NEWS

possible and then spent a great deal of time evaluat- ing that data so that our mating, culling and breed- ing decisions were based on fact and data, not on emo- tion. Last, we employed a stringent visual evaluation process to select for struc- turally sound, functional cattle, again because these were important traits for our customers, as well as for us. The selection process was long, involved and la- borious, but it was effective. In the end, we produced a product that met the criteria established in the beginning. For Akaushi breeders, pro- ducing a superior product is made easier by the stringent standards set forth by the association and the planned and selective breeding done by those who’ve been pro- ducing Akaushi cattle in the United States for years. Each breeder then needs to identify what makes a supe- rior product for your opera- tion, your customers, your environment, your manage- ment style and your market- ing avenues, and then select and breed for those traits. Elevate your cattle first to a position of honor and profit, and the marketing and promotion becomes so much easier. PT

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www.akaushi.com • Spring 2019