Corporate Identity Manual

Introduction In order for our communication to project our single identity, we should have a consistent look and feel in everything we produce. It should reflect our values and our position as a technological leader in our area. The manual provides rules and guidelines on how to achi- eve the specific “EFD Induction” look and feel. As such, it covers the use of our logo, our colours, our typefaces and and other visuals. With the introduction of our revised values in January 2016 we decided to modernise our visual expression and clarify our common corporate identity. In this book, you will see the first results of this work. The new visual elements will initially be used in corporate commu- nications, starting off with new logo and various marketing material. Further implementation and development will take a dynamic approach, depending on the need from the business areas.

This publication will be made available at the INTRANET.

Should you have any questions, or you need support, don’t hesitate to contact EFD Induction Marketing at knl@efdgroup.net

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