Saint Gobain - Registration document 2016

3

STRATEGIC DRIVERS FOR SUSTAINABLE GROWTH

1.

RESILIENT ENSURE THE GROUP IS BALANCING THE ACTIVITIES TO region Investment differentiated by geographic

3.

SUSTAINABLE

INNOVATION AND R&D DIFFERENTIATION THROUGH Innovation as a pillar of the Group’s strategy: products that anticipate market Eco-innovation to deliver on our strategy

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59

1.1

3.1

50

59

1.2

support the Group’s strategy Develop the scope of activities to

3.2

52

trends

61

3.3

A more cross-functional approach to

innovation

61

2.

CONTINUING THE GROUP’S DIGITAL TRANSFORMATION Using digital technology to serve processes Using digital technology to transform HR to increase operational efficiency Using digital technology in our factories customers

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2.1

4.

SAINT-GOBAIN RELATIONS: REBRANDING BUILDING CLOSER CUSTOMER The challenges of a strong brand

54

2.2

63

57

2.3

4.1 4.2 4.3

63 63 64

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New brand content

A new logo

SAINT-GOBAIN - DOCUMENT DE RÉFÉRENCE 2016 SAINT-GOBAIN - REGISTRATION DOCUMENT 2016 49 51