Saint Gobain - Registration document 2016

3 STRATEGIC DRIVERS FOR SUSTAINABLE GROWTH 2. Continuing the Group’s digital transformation

Continuing the Group’s digital 2. transformation

Saint-Gobain’s relations with its stakeholders, as well as in the The digital revolution is bringing about a dramatic change in affecting the Sectors, digital technology is transforming the ways that things are done within the Group. As well as are being shaped by the explosion in e-commerce, and with whole Group: not only its interactions with customers, which the advent of Industry 4.0 and the digitization of Human suppliers, but also its internal organizational structure, with Resources (HR) processes. The increased use of social media

profound change. Accordingly, Saint-Gobain is refreshing its However, the entire construction market is also undergoing customers’ needs. product and service range to better adapt them to its central to the issues associated with digital technology. as a tool for internal and external communication is also and step up its digital transformation, and to take the new 2016 provided the opportunity for the Group to continue with opportunities offered.

PINTEREST, TO BETTER UNDERSTAND THE CHALLENGE OF DIGITAL TECHNOLOGY A CHALLENGE FOR START-UPS AND STUDENTS, IN PARTNERSHIP WITH

Pinterest, the Group launched a challenge for students and In October 2016, in partnership with social networking site technology transform the experience of home renovation?”. start-ups in France, on the theme of: “How can digital the start of the competition, 5 teams of students and Of the 146 teams of students and 38 start-ups registered at panel. First prize in the start-up category was awarded to 5 start-ups were chosen to compete before the final judging

partnership with Saint-Gobain to enhance the visibility of its “Petits Biscuits” team took first prize with an interface for products in the e-showroom. In the “student” category, the customers and project owners to track the progress of work 360-degree viewing, offering real-time interaction, for remotely. users’ contributions. DatchMe’s proposal involved a business DatchMe, the first interior decoration e-showroom featuring

2.1

USING DIGITAL TECHNOLOGY TO SERVE CUSTOMERS

The Group’s brands have developed digital strategies to optimize the customer experience and best address and anticipate their customers’ expectations. Being present throughout the customer experience 2.1.1 Digital is transforming customer relationships, affording better interactions with them and improving their experience. Activities are developing an in-depth understanding of the customer, by mapping the different stages of their experience. Consequently, all Saint-Gobain’s Activities are defining and implementing digital roadmaps tailored to their markets. The

CUSTOMER EXPERIENCES

CONSIDER

EVALUATE

BUY/SPECIFY

EXPERIENCE AND BOND

SOCIAL MEDIA

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SAINT-GOBAIN - REGISTRATION DOCUMENT 2016

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