Saint Gobain - Registration document 2016

3 STRATEGIC DRIVERS FOR SUSTAINABLE GROWTH 2. Continuing the Group’s digital transformation

can create a virtual view of a screen using their telephone

background from the image gallery and apply different types

product fitted to a door or a window, or choose a camera to show how their setting would look with the of mosquito screen.

BIM

building’s life cycle. At a time when initiatives involving BIM and is now using this tool to promote its products. Most are on the increase, Saint-Gobain is seizing its opportunity where architects and designers may download Saint-Gobain Group Activities have designed libraries of virtual objects with designers from the initial sketch phase onwards, and products from the design phase. This encourages interaction contributes to broadening the product and service range. offering building data modeling throughout all the stages of a Modeling (BIM) has become an integral part of this change, In Italy, in 2016, Saint-Gobain developed the country’s first digital model of Saint-Gobain integrated solutions on its website, thereby staying a step ahead of the new national construction and building market. Building Information The digital revolution is driving profound change in the customer. Tailored services and communication are key to intelligent data set concerning both the brand and the this. to end customer expectations. Once analyzed, the mountain the basis for predictive models that enable a better response of data – or Big Data – becomes Smart Data, a useful, amounts of data. The statistical analysis of these data forms Customer activity online or in-store generates significant For example, Jewson (Building Distribution in the UK) has the behavior of visitors to the Jewson Tools Direct site, using adopted this approach by undertaking a detailed analysis of of a page. Changes were made to the site’s functionality as a the heat map method which highlights the most-viewed areas site users’ satisfaction. result of this analysis, enhancing the customer experience and Data analysis provides a means of strengthening customer investment choices, specifically targeting key contacts, or relations for brands and trade names by optimizing optimizing sales performance. Analyzing customer data and from Big Data to Smart Data anticipating customer needs: 2.1.3

the comfort they provide. etc.), by keyword (glass wool, flat glass, etc.), by brand and selected by application (exterior or interior walls, roofing, offers detailed product overviews, with 2D and 3D graphic according to the level of comfort. The BIM interface also representations, data sheets, certifications and information on improve project efficiency and profitability. Products can be construction professionals to reduce the risk of error and Saint-Gobain Rigips in Poland is the first plasterboard technology, for architects and designers. The brand has manufacturer to offer modeling for its systems using BIM online. developed a database of all its solutions which is available public construction and infrastructure projects. The tool helps regulations on public tenders which promote the use of BIM in online and finish in-branch (Web to Store). On this basis, as by sales generated indirectly, through processes that start increased by 17% in 2016. online traffic grew continuously since 2014 and online sales is measured by volume of online sales (e-commerce) as well By measuring the effectiveness of the digital strategy, a Distribution Sector, the effectiveness of the digital approach certain number of trends can be highlighted. For the Building is not so much to increase sales as to provide sales support For the Group’s manufacturing Activities, the digital strategy above this, the engagement of visitors on the Group’s sites. for the Activities, by increasing website traffic and over and question or tries out the brand, they become a potential When a visitor downloads a document from a site, and asks a Saint-Gobain’s main websites increased by 17% to achieve a For all the Activities, industry and distribution, the traffic of number of connections around 114 million annually. Social networks allow new ways of communication with become critical both for Saint-Gobain’s Activities and for the customers and brand promotion. Social media presence has gathered 130,000 Linkedin members, 11,000 for Twitter and Group. Only for the institutional presence, Saint-Gobain 22,000 for Facebook at the end of 2016. identified customer, with whom it is possible to interact. Measuring the presence of online 2.1.4 activities

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SAINT-GOBAIN - REGISTRATION DOCUMENT 2016

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