Saint Gobain - Registration document 2016

3 STRATEGIC DRIVERS FOR SUSTAINABLE GROWTH 4. Building closer customer relations: rebranding Saint-Gobain

WE HELP TO CREATE GREAT LIVING PLACES AND IMPROVE DAILY LIFE by combining

Comfort

Sustainability

Which answers today’s Individual needs

which addresses tomorrow’s collective challenges

(performance, safety, adaptability, accessibility, beauty)

(sustainable building, better mobility, resource efficiency, demographic growth, climate change )

TO ENHANCE THE WELLBEING OF PEOPLE EVERYWHERE

4.3

A NEW LOGO

To support this aim, Saint-Gobain unveiled a new logo and brought its visual identity up to date.

LIVING PLACES

The old renowned logo and symbol of the Group’s industrial strength THE BRIDGE

A key moment in our history 350 YEARS

The pulse that drives us forward VITALITY

Saint-Gobain’s solutions for a better tomorrow

construction as a whole. The supporting graphics reflect the dynamic nature of Saint-Gobain as one of the world’s most complemented with a flowing skyline, depicting buildings and innovative corporations. Warm, bright colors were used to foster proximity to end consumers. Covering all internal the arches of the bridge in Pont-à-Mousson that have represented the Group for more than 40 years. It is Providing a link between the Group’s historical logo and its construction strategy, the logo offers a more modern take on targets, it affords Saint-Gobain increased transparency and clarity among its customers and the general public, by aligning the brand’s visual identity with its messages about innovation and modernity.

ENVIRONMENTALLY RESPONSIBLE

HIGH-TECH AND INNOVATIVE

WARMTH, COMFORT, WELLBEING

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SAINT-GOBAIN - REGISTRATION DOCUMENT 2016

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