feb17_images_digital

PF PROMOWEAR

Pump up the volume As Images celebrates its 25th anniversary, we look at how the high volume promowear market has changed over the decades, and ask the lleading suppliers to identify their biggest selling promowear product of last year

I n some ways, the demands of high volume promowear clients haven’t changed much over the past 25 years: the choice of garments may have expanded, says Peter Joyce, MD of TOT- Shirts, but the 100% cotton T-shirt is still the industry staple. Likewise, black and white are still the top colours. Mark Somerfield, director of Direct Textile Designs, comments:

“Back then the garment choices were more limited with only really the Fruit Original T being used. Obviously times have changed and the number of suppliers and garments has in- creased significantly. The fact remains, however, that for really big volume, quick turnaround jobs there are only two garment suppliers that are able to react in terms of price and stock

SF: Feel Good Stretch T “The Feel Good Stretch Range by SF (Skinnifit) has fast become a favour- ite, with the Men’s Feel Good Stretch T (SF121) being our stand-out bestseller of last year,” says SF. “With its tear-out label for easy re-brand- ing, modern retail fit and range of trendy colours – including heather colours – it’s now a go-to style for quality promowear.” w www.sf-clothing.com Kustom Kit: Klassic Polo The Klassic Polo (KK403, women’s style KK703) is, says Kustom Kit, “a firm favourite amongst garment decorators across Europe” thanks to its versatility. “The 29 colours of the KK403 lends it to any envi- ronment.” w www.kustomkit.com

Fruit of the Loom: Original T Fruit of the Loom says its Original T continues to be the promotional T-shirt of choice for many decorators and print shops: “Made to Fruit’s exacting quality, its price is perfect for promotions, while its great range of 21 colours in men’s, ladies’ and kids’ sizes means there’s an original T-shirt for every volume promotion. With a superior printing surface, it can be decorated with any logo, campaign slogan or graphics.” w www.fruitoftheloom.co.uk

Orn Clothing: The Eagle Premium Poloshirt Orn says its bestselling Eagle Premium Poloshirt (1150) “re- ally stands out from the rest”, explaining: “Although the shirt is a premium weight at 220 gsm, it is slightly lighter than other premium weight polo shirts, which adds to its comfort.” It is available in a wide range of colours, and comes in sizes XS- 5XL, with black and navy both available up to 10XL. w www.ornclothing.com

40 images FEBRUARY 2017

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