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2019 REFERENCE GUIDE (FLORIDA)

KEY CONTACTS & INFORMATION

CUSTOMER SERVICE NUMBERS: FOR CUSTOMERS Customer.service.va@winebow.com FOR SALES CONSULTANTS Customer.service.va@winebow.com

SUPPLIER SAMPLES: SUBMIT SAMPLE REQUEST FORM TO: Cathey Bottiau 954-543-7014 Cathey.bottiau@winebow.com

HOURS: No information given

ORDER LIMITS: ORDER & DELIVERY MINIMUMS: 2 cases or $200

BROKEN CASE FEES: None ORDER CUTOFF TIMES: 6pm

A/R CONTACTS: FOR DEPOSITS deposits@winebow.com

FOR PICKUPS/CREDITS pickup.requests@winebow.com

DATA CHANGE INFORMATION: CHANGES OR UPDATES No information given

DELIVERY CHANGES No information given

TRANSPORTATION &WAREHOUSE CONTACTS: FOR TRANSPORTATION Transportation.FL@winebow.com

FOR WAREHOUSE Warehouse.FL@winebow.com FOR DELIVERY & TRANSPORTATION ISSUES 954-543-7055

IT: SERVICE DESK 855-484-3576 help@winebow.com

TRANSPORTATION ROUTES

Florida

RTE # LOCATION

1100 Panhandle 1125 Panhandle 1150 Tallahassee 1200 Jacksonville 1225 St. Augustine/Daytona 1250 Jacksonville Shuttle 1300 Tampa 1350 Panhandle Shuttle/Gainesville 1375 Orlando Sweeper 1400 Orlando North 1425 Apopka Shuttle 1450 Orlando South 1475 Orlando Central 1500 Sarasota 1525 Punta Gorda/Venice 1550 Tampa Area 1600 West Coast Sweep 1625 West Coast Shuttle 1650 Ft. Myers 1700 Key West/Vero 1725 Melbourne/Ocala Area 1800 Naples Area 1850 Naples Shuttle 1900 Stuart/North Palm Beach 2000 Miami West 2100 Miami Downtown 2200 Miami Beach 2300 Ft. Lauderdale 2400 West Palm Beach 2500 Boca Raton/Delray/Boynton 2600 Miami North

CREDIT APPLICATION

FINE WINE + SPIRITS

REP NAME:

DATE:

BUSINESS INFORMATION

LICENSE #

EXP DATE

FED ID (EIN) #

WISD# (IL ONLY)

CORP

PARTNERSHIP

SOLE PROP

LICENSEE NAME

CHECK ONE

BUSINESS NAME

DBA:

CONTACT/OWNERSHIP INFORMATION

OWNER/APPLICANT

EMAIL

TITLE

PHONE

CELL

FAX

PAYABLE CONTACT

EMAIL

TITLE

PHONE

CELL

FAX

BILLING ADDRESS

CITY STATE ZIP

BANK INFORMATION PAYMENT TERMS:

FINTECH

ONLINE

CHECK BY MAIL

CHECK BY PHONE

ACH

BANK (NAME)

CONTACT

BANK PHONE CHECKING A/C# ROUTING#

BANK (ADDRESS)

CITY STATE ZIP

LANDLORD (NAME)

PHONE

LANDLORD (ADDRESS)

CITY STATE ZIP

CREDIT / TRADE REFERENCES

CREDIT REFERENCE #1 (NAME)

PHONE

ADDRESS

CITY STATE ZIP

CREDIT REFERENCE #2 (NAME)

PHONE

ADDRESS

CITY STATE ZIP

DELIVERY INFORMATION

SHIPPING ADDRESS

CITY STATE ZIP

NEAREST CROSSROAD

M

TU

W

TH

F

DAYS & TIMES DELIVERIES CAN BE ACCEPTED: DAYS:

START TIME: END TIME:

SPECIAL INSTRUCTIONS

BUSINESS HOURS: OPEN TIME: CLOSE TIME:

SALES DATA

AFFILIATED BUSINESS NAMES (LIST ALL):

ESTIMATED MONTHLY PURCHASES: $ CREDIT LIMIT NEEDED: $ TERMS REQUESTED

HISTORIC SALES: TWO-YEARS AGO: $ LAST YEAR: $ YEAR-TO-DATE: $

COMPOSITION OF SALES (TOTAL 100% ) BEER % WINE % SPIRITS % OTHER %

FACILITIES: NUMBER OF LOCATIONS: ON OFF TOTAL SQUARE FEET BONDED AREA

WHICH BEST DESCRIBES YOUR BUSINESS?

RESTAURANT

RETAIL SHOP

GROCERY

WAREHOUSE

DISTRIBUTOR

PERSONAL GUARANTEE

Return via email to: AR@winebow.com

FINE WINE + SPIRITS

REP NAME:

DATE:

TERMS AGREEMENT I understand that the purpose of this credit application is for obtaining credit. I therefore authorize a credit investigation including but not limited to credit bureau and D & B reports, calls to trade references, and bank inquiries. I warrant and represent that the above in- formation is true and accurate, that I am legally empowered to authorize such an investigation, to open an account with Winebow, and to enter into binding agreements. Insofar as allowed by applicable laws, Winebow reserves the right to reinvestigate and/or change extended credit terms at any time. I also understand and agree to Winebow’s term of sale as follows: 1. All sales are made in accor- dance with state law and are due on the date specified on invoice. 2 In the event of default, should legal action be necessary due to non-payment, balances due are subject to interest at the rate of one and one-half percent (1.5%) per month, retroactive to the date of invoice, or maximum allowable by state law, whichever is greater. 3. I agree to pay all reasonable costs and attorney’s fees (including, but not limited to, court costs, filing fees, and expert fees, among other costs) necessary for collection and enforcement, in addition to any relief that may be granted. 4. Regardless of licensee ‘s location, any dispute between Winebow and licensee may be filed in the courts at Winebow’s choice. 5. A charge of $30.00 will be assessed for each occurrence of a check returned by the bank unpaid. GUARANTY In consideration of Winebow granting credit to ___________________________________________(“purchaser”) for the purchase of merchan- dise from Winebow the undersigned guarantor(s) does hereby unconditionally guarantee prompt repayment, when due, of all amounts advanced by Winebow to purchaser for use in purchaser’s business described above. If purchaser defaults in the payment of any such indebtedness, guarantor(s) will pay to Winebow on its order or demand the amount due. 1. This is an open and continuing guaranty. Notice of acceptance is waived. This guaranty shall remain in full force until guarantor(s) delivers to agreement with respect to any in- debtedness incurred subsequent to such delivery. Such revocation shall not affect any obligation under this agreement with respect to any indebtedness incurred by purchaser. 2. Guarantor(s)’ liability will continue notwithstanding the incapacity, death, or disability of any person. This failure byWinebow to file or enforce a claim against the estate (either in receivership, bankruptcy, or other similar proceeding) of purchaser or of any person shall not effect guarantor(s)’ liability under this instrument. Nor shall guarantor(s) be released from liability if recovery from purchaser, any other guarantor, or any other person, becomes barred by any statute of limitations or is otherwise prevented. 3. Guarantors(s) waives notice and any right to require Winebow to proceed against purchaser as a prerequisite to the enforcement of the guaranty. 4. Guarantor(s) agrees that in the event the indebtedness being guaranteed herein is the indebtedness of a trust, or of any entity of which the trust is a shareholder or partner, as set forth in the applicable paragraph A hereinabove, that guarantor(s) expressly waives any and all rights conferred upon guarantor(s) by applicable state laws to the extent it protects a trustee and trust from liability for contracts entered into by the trustee on behalf of a trust. Guarantor(s) understands and acknowledges the significance and consequence that WINEBOW may proceed against the trust as permitted by applicable state law.

IN WITNESS WHEREOF the undersigned Guarantor(S) have executed this guaranty this day of , 20 .

GUARANTOR SIGNATURE

GUARANTOR NAME (PRINT)

GUARANTOR TITLE (PRINT)

GUARANTOR SIGNATURE

GUARANTOR NAME (PRINT)

GUARANTOR TITLE (PRINT)

WITNESS SIGNATURE

WITNESS NAME (PRINT)

WITNESS

COMPANY/TITLE

(PRINT)

OFFICE USE ONLY

REC’D DATE:

ACCOUNT#:

CHAIN CODE:

PROJECT CODE:

APPR’D DATE:

APPROVED BY:

CREDIT TERMS:

CREDIT LINE:

20 Hook Mountain Road • Suite 103A • Pine Brook, NJ 07058 | PH: 201.445.0620 • FX: 201.930.2413 | Winebow.com

ACCOUNT DEVELOPMENT SURVEY

FINE WINE + SPIRITS

REP:

ACCOUNT:

KEY CONTACT (1)

KEY CONTACTS (2)

ACCT PAYABLE CONTACT

NAME

NAME

NAME

PHONE

PHONE

PHONE

POSITION

POSITION

POSITION ACCOUNTS PAYABLE

EMAIL

EMAIL

EMAIL

BUSINESS PREFERENCES DAY OF WEEK:

COMM TYPE

APPT PREFERENCE

ACCOUNT PROFILE SERVICE:

BREAKFAST

LUNCH

DINNER

LATE NIGHT

PPA:

$10

$20

$30

$40

$50

STYLE:

CASUAL

CRAFT

FAST-CASUAL UPSCALE

UNIT:

FRANCHISE

INDEPENDENT MULTI-UNIT NAT’L CHAIN

CLIENTELE CITY

COLLEGE

FAMILY

LOCALS

MIXED

PROFESSIONAL

RURAL

SINGLES

RETIRED

SUBURBAN TOURISTS

TRENDY

URBAN

WINE LIST NUMBER OF BTG - WHITES AND ROSÉS

NUMBER OF BTG - REDS

AUSTRALIA AUSTRIA

CALIFORNIA CAVA CHAMPAGNE CHILE ARGENTINA FRANCE GERMANY

ITALY

NEW ZEALAND PROSECCO SPAIN SPARKLING OTHER

BAR PROGRAM NUMBER OF COCTAILS

PRIMARY BROWN SPIRITS PRIMARYWHITE SPIRITS

AMARI

BOURBON BRANDY

GIN GRAPPA IRISHWHISKEY

JAPANESE WHISKY LIQUEURS

MEZCAL RHUM / CAÇHACA RUM SCOTCHWHISKY TEQUILA

VERMOUTH

VODKA

RYE

CUISINE

AFRICAN AMERICAN ASIAN BAKERY BBQ BISTRO BRASSERIE BURGERS

CAFE CAFETERIA/DELI CALIFORNIA CNTRL AMER. CHINESE CUBAN EUROPEAN FARM-TO-FORK

FRENCH FUSION GOURMET HAUTE INDIAN ITALIAN JAPANESE KOREAN

KOSHER LATIN MEDITERRANEAN MEXICAN MIDDLE EAST NORTHWEST OSTERIA PACIFIC ISLAND

PAN-ASIAN PASTRY PIZZA PUB RISTORANTE SEAFOOD SOUTH AMER. SOUTHERN

SOUTHWEST STEAKHOUSE SUSHI TAPAS TAQUERIA THAI TRATTORIA VIETNAMESE

OTHER

TYPE

ARENA BAR BEER TAVERN CABARET CAFE

CASINO CHARITY

MEMBERS ONLY CNTER SERVICE CRAFT

LIVE MUSIC FESTIVAL FULL SERVICE HOTEL KARAOKE

LOUNGE NIGHTCLUB RESTAURANT SPECIAL EVENT STADIUM

TEMP LICENSE WINE BAR

COCKTAIL BAR COFFEE HOUSE CONCERT HALL

SPORTS DANCE

SPECIAL PRICING REQUEST FORM

FINE WINE + SPIRITS

REP NAME:

DATE:

SPECIAL PRICING REQUEST (1)

SUPPLIER NAME:

PRODUCT CODE:

PRODUCT NAME:

ACCOUNT NAME:

ACCOUNT #:

PREMISE:

PRICE REQUESTED:

QUANTITY ON INVOICE:

START DATE:

END DATE:

COMMENTS/REASON:

SPECIAL PRICING REQUEST (1)

SUPPLIER NAME:

PRODUCT CODE:

PRODUCT NAME:

ACCOUNT NAME:

ACCOUNT #:

PREMISE:

PRICE REQUESTED:

QUANTITY ON INVOICE:

START DATE:

END DATE:

COMMENTS/REASON:

SUPPLIER MARKET WORK FOLLOW UP

FINE WINE + SPIRITS

Supplier Follow Up

DATE SUPPLIER NAME REP NAME Stop #1

Account:

PRESENTED FOLLOW UP GAINS

TRAINING OFFERED SUPPLIER REDIRECT Stop #2

Account:

PRESENTED FOLLOW UP GAINS

TRAINING OFFERED SUPPLIER REDIRECT Stop #3

Account:

PRESENTED FOLLOW UP GAINS

TRAINING OFFERED SUPPLIER REDIRECT Stop #4

Account:

PRESENTED FOLLOW UP GAINS

TRAINING OFFERED SUPPLIER REDIRECT Stop #5

Account:

PRESENTED FOLLOW UP GAINS

TRAINING OFFERED SUPPLIER REDIRECT Stop #6

Account:

PRESENTED FOLLOW UP GAINS

TRAINING OFFERED SUPPLIER REDIRECT

SUPPLIER MARKET WORK PREPLAN

FINE WINE + SPIRITS

Supplier Sample Visits

DATE SUPPLIER NAME REP NAME SAMPLES USED

APPOINTMENTS

1ST Appointment

GOALS

TIME ACCOUNT BUYER NAME PROFILE

2ND Appointment

GOALS

TIME ACCOUNT BUYER NAME PROFILE

3RD Appointment

GOALS

TIME ACCOUNT BUYER NAME PROFILE

4TH Appointment

GOALS

TIME ACCOUNT BUYER NAME PROFILE

5TH Appointment

GOALS

TIME ACCOUNT BUYER NAME PROFILE

6TH Appointment

GOALS

TIME ACCOUNT BUYER NAME PROFILE

SUPPLIER MARKET WORK PROTOCOL CHECKLIST

FINE WINE + SPIRITS

I. ONE MONTH TO TWO WEEKS BEFORE:

Establish contact

c

c Ask the following questions when you talk to the supplier: 3 Is this an on-sale or off-sale focus day? Or both?

3 How many wines do you want to present? (The maximum should be six.) 3 With sr that have larger portfolios, ask: is there a specific brand focus? 3 Do you have any time constraints that morning or evening? 3 Are there any accounts that are high priority that you really want to see?

c Utilize your supplier as a resource

c Map out your day based on the winery / supplier and the wines. 3 When possible plan on starting early and working late. 3 Start with those accounts that are the most difficult to get an appointment with or that are a high priority for you and / or the supplier.

3 Plan geographically. 3 Allow time for travel!

II. ONE WEEK BEFORE:

c Call the supplier representative and:

3 Confirm the work with and the meeting time. 3 Confirm the meeting place.

3 Confirm the wines to be presented and how many. The max should be six 3 Are all the wines appropriate for both on and off premise accounts? 3 Who is bringing the samples? With a winery principle do not ask this question. 3 Confirm who is bringing winery information and tech sheets. Don’t be surprised! 3 Establish with the SR your personal case and placements goals for the day.

Order samples as needed.

c

c Fill out the work with report form

c Always have a back up account or two

Plan your agenda wisely

c

3 Are you allowing time for lunch? 3 If the following day is a ship day, allow time to check VM and call in orders.

c Verify that all of your appointments have been confirmed

c Confirm the vintage and check inventory of the wines. Prepare a supplier price sheet.

c Confirm pricing. If pricing is not clear call the sales & marketing queue to verify. III. ONE DAY / TWENTY-FOUR HOURS PRIOR:

c Submit your work with report form to your regional manager. The campaign report should have complete addresses for each account as well as first and last names for the key buyer(s) at each account.

c Fill your gas tank and have money for parking meters.

c Clean your car as needed. Is your car’s trunk presentable?

NEW ACCOUNT SET-UP

FINE WINE + SPIRITS

Submit to: Customer Service (FL, GA, Mid-Atlantic, SC, CA, WA, OR) DC / WA - you MUST provide a copy of your ABC license with this form.

or Accounts Receivable (CT, Midwest, NJ, NY, PA)

REP NAME:

DATE:

TERRITORY:

ROUTE:

ACCOUNT INFORMATION

* NAME OF ACCOUNT: (* Must match name on ABC license)

* ADDRESS: CITY: STATE: ZIP: (*Must match address on ABC license)

COUNTY: ( Required in MD) PHONE NUMBER(S): OFFICE: CELL: * EMAIL: FAX: (*Fax # and/or Email address req’d for accounting purposes) STATUS: ON PREMISE OFF PREMISE INDEPENDENT CHAIN CONTACT NAME(S): ABC LICENSE #: EXPIRATION DATE: SALES AND USE TAX CERTIFICATE ID#: ( If applicable) EXPIRATION DATE: PAYMENT TERMS: (Check One) COD DCABC MBJ NET 30 NET 10 Only check what is available in your market (DC Only) (MD Only) (FL Only)

DELIVERY INFORMATION

SHIPPING ADDRESS:

CITY: STATE: ZIP:

NEAREST CROSSROAD :

M

TU

W

TH

F

DAYS & TIMES DELIVERIES CAN BE ACCEPTED: DAYS:

START TIME: END TIME:

DELIVERY ENTRANCE: FRONT DOOR BACK DOOR

BUSINESS HOURS: OPEN TIME: CLOSE TIME: NOTES / SPECIAL INSTRUCTIONS:

****************************************************************** FOR OFFICE USE ONLY ******************************************************************

LICENSE VERIFIED BY: DATE: NEWACCOUNT #: NOTES:

WEEKLY PREPLAN

FINE WINE + SPIRITS

WEEK OF:

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

ACCOUNT 1:

OBJECTIVE

RESULT/ FOLLOWUP

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

ACCOUNT 2:

OBJECTIVE

RESULT/ FOLLOWUP

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

ACCOUNT 3:

OBJECTIVE

RESULT/ FOLLOWUP

WORK-WITH PROTOCOL

FINE WINE + SPIRITS

I. •PICKING OUT A DATE FOR A WORK WITH

c What day of the week do I see most buyers?

c Half day/splitting with another rep? Look at 4-6 accounts 3 Coordinate with the other rep for best routes, times, etc.

c Full day? Look at 8-10 accounts

c Difficult buyers? Loyal buyers? Potential sales? II. •2-4 WEEKS OUT

c AS SOON as your work with is scheduled (confirmed by your manager), reach out to the supplier acknowledging the date is in your calendar, and that you will be in touch soon with an agenda for the day. 3 *Email is the preferred form of contact, leaving little to no room for mixed up c EX. “Hi Supplier, I just wanted to confirm our work with on Monday, October 15th in the South Orange County area. I will have an itinerary over to you no later than a week before our date. Looking forward to working with you! Thank you,” 3 Start talking to your accounts about the date, finding out if the buyer will be in, and what times are preferred. • Schedule time frames to allow flexibility • Start putting an itinerary together! • Allot time for lunch III. •1-2 WEEKS OUT c Continue confirming appointments with your buyers! They may have schedule changes, so be prepared to adjust 3 “Hi Buyer! Just another friendly reminder; I will be in with Joe Schmo from Said Winery on Monday, October 15th! Are we still good to come in between 9:00-10:00am?”

c DO YOU NEED SAMPLES? 3 How many, which ones?

3 Supplier able to bring or Supplier Samples? • If the latter, submit Supplier Sample Form in ADVANCE (found on Cellar, or ask your Manager for help) 3 Be aware of temperature! Use your wine bag! If it exceeds that amount, consider chilling all wine, to last the day in your car (and potentially your buyer’s car)

c Once the day is planned, EMAIL the supplier

3 The more information, the better! 3 SEE template “Work With Agenda”

IV. DAY OF WORK WITH

HAVE IN YOUR BAG: 3 Pitchbook 3 POS

c

3 Business cards 3 Note pad/pen 3 Ipad (if applicable in your area) 3 Tech sheets

DO’S

c

3 Dress business professional 3 Be early! 3 Clean car, full gas tank 3 Bring your usual account tools; duster, iPad, folder 3 Ask LOTS of questions! This is your chance to hear about the wines/winery. 3 It is okay to fulfill orders, not of their product. You are still out there servicing the account. They will understand needing to fill holes and place additional orders. Just be courteous and step away to do so.

DON’TS

c

3 Discuss business involving other suppliers 3 Bad mouth ANYONE (buyers, other suppliers, coworkers, etc.) 3 Curse 3 Show them RAMPS or price books

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