STEP at Virginia Tech

STEP FOCUS: COMMUNICATING

Scientific and technical information is much more likely to be used by decision-makers and other stakeholders when it is presented clearly with an emphasis on what is most important. The STEP program provides participants with various tools to effectively translate and communicate scientific and technical information to a variety of audiences. Effective communication includes but goes beyond great presentations and easy-to-understand writing and graphics. Truly effective communication is two-way in nature, and is emphasized in the program.

“No one ever made a decision because of a number. They need a story.” Daniel Kahneman Behavioral economist and Nobel Laureate (2016)

STEP learning objective: Effectively translate and communicate scientific and technical information to non-technical audiences.