USA TYPHOON HOMEWARES SPOTTED FALL 2018_LR
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Spotted FALL 2018
Welcome to Typhoon Homewares - Spotted! Your one-stop resource for all the exciting news from Typhoon Homewares. With fall upon us, we’ve been busy here at Typhoon Homewares showcasing products which are ideal for the season ahead.
In this issue of Spotted you’ll find:
1. Hot Products Check out our latest products which are perfect for fall!
2. coverage With so many new items it’s great to see so much coverage for Typhoon Homewares Brands! We’ve highlighted some of the more significant items for you.
3. what’s new?
It’s a busy time of year for us at Typhoon Homewares, with trade shows and more.
Enjoy! The Typhoon Homewares Team
Typhoon Homewares
1. Hot Products
Spotted Fall 2018
The Kilner ® 11.8 fl oz Breakfast Jar Set is a unique way to store and consume breakfast snacks like overnight oats and cereals whether at home or on-the-go. Included in the set is a Kilner ® 11.8 fl oz Wide Mouth Jar with a unique stainless steel lid that doubles as a measuring cup for better portion control. The set also includes a stainless steel spoon, silicone spoon holder and airtight sealing disc to prevent leakage when being transported.
Typhoon’s Modern Kitchen range combines glamorous gold with warm acacia wood to add a luxurious feel to any kitchen. Included in the collection are storage canisters, chopping boards, utensils and a cheese dome.
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Added to the popular In the Forest range by Mason Cash is a beautiful selection of tabletop, food preparation and ovenware items. Alongside mixing and all-purpose bowls, are storage jars, measuring cups and spoons, a teapot, flour shaker, and oil bottle as well as ovenware dishes and critter shaped pie funnels! Each item in the range features detailed woodland embossments.
Viners Studio Flatware features a vintage Viners design which was created by Gerald Benney, a leading British post-war artist and designer. It has a unique textured effect that has been popular since the 1960’s. Studio Flatware is dishwasher safe and comes with a 50 year guarantee.
Spotted Fall 2018
2. coverage
TRADE PRESS
Trade Press: Progressive Housewares Magazine August Issue
Circulation: 3,500
Mason Cash In the Forest range is included in the Bakeware, Baking and Cake Making feature; Mason Cash Cane Mixing Bowl in the ‘What’s Cooking’ pages; Kilner ® Breakfast Jar in the Exclusively Housewares show review and the Kilner ® Fruit Jar in the new products pages.
Spotted Fall 2018
TRADE PRESS
Trade Press: Progressive Housewares Magazine (continued)
Kilner ® Fridge Dispenser is a finalist in the ‘Innovation in Product Award’ category in the Excellence in Housewares Awards 2018.
Trade Press: Housewares July / August Issue
Circulation: 5,000
Features Kilner ® Fruit Jar in the hot products section
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Trade Press: Tableware International July / August Issue
Circulation: 15,000 in 96 countries
Features Mason Cash In the Forest collection
Trade Press: Tableware International’s October Newsletter
41 Madison preview featuring Kilner ® Breakfast Jar
Spotted Fall 2018
PRESS
Press: Gourmet Insider
The Magazine front cover features a display of Mason Cash Colour Mix Bowls.
Press: The Inspired Home Blog
Featured a Kilner ® Round Clip Top Jar in its article on Homemade Dog Treats.
PRESS
Press: Gourmet Insider
The Magazine front cover features a display of Mason Cash Colour Mix Bowls.
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Press: Biome’s ‘The Whole Story’ Magazine (Queensland Australia)
Features a variety of Kilner ® products and a selection of recipes from the Kilner ® Healthy Eating Guide.
Press: Ricardo Magazine, Quebec, Canada
Kilner ® Spiralizer is featured in the Gear Guide section of Ricardo Magazine’s Fall issue.
Spotted Fall 2018
SOCIAL
YouTube: Paul McCartney Carpool Karaoke on the Late Late Show
YouTube Subscribers: 15m
YouTube video views: 27.4m
Facebook video views: 101m
Featured a Mason Cash Original Cane Mixing Bowl.
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Facebook & Instagram: We Love Baking (Tate & Lyle)
Instagram followers: 2,838
Facebook followers: 258K
Facebook video views: 364K
Featured a number of Mason Cash products on their Facebook and Instagram posts; a Red Colour Mix Mixing Bowl and the Bakewell Measuring Jug.
Spotted Fall 2018
SOCIAL
Facebook: Food52
Facebook followers: 1m
Food52 have shared GIFs of the Mason Cash Innovative Kitchen Mixing Bowl and Utensils.
Facebook video views of Innovative Kitchen Utensils: 4.7K
Facebook video views of Innovative Kitchen Mixing Bowl: 15K
Food52 have shared a GIF of the Mason Cash In The Forest Batter Bowl.
Facebook video views: 18k
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Food52 used a Cream Mason Cash Mixing Bowl in their Lime Pie Video.
Video views: 40K
Spotted Fall 2018
SOCIAL
Facebook: Tastemade
Facebook followers: 30.3m
Tastemade have reposted the video featuring the Kilner ® Spiralizer and shared its own video of the Kilner ® Spiralizer.
Facebook video views: 9.5m
Facebook video views: 3.2m
Instagram: Tastemade
Instagram followers: 6.2m
Tastemade has featured a lovely image of the Kilner ® Fridge Dispenser and a Kilner ® handled jar.
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SOCIAL
Instagram: Brad Leone at Bon Appetite Magazine
Instagram followers: 132k
Featured the Kilner ® Ceramic Fermentation Crock in his Instagram story.
We also spotted the Kilner ® Fermentation Crock in another two of Brad’s Instagram posts which had 15,849 likes and 6,485 likes!
Spotted Fall 2018
SOCIAL
Instagram: Bigmom10 (Japan)
Instagram followers: 30.8K
Features a variety of Kilner ® Clip Top Jars and Bottles in his Instagram posts.
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Instagram: Hustling Hippie (Sweden)
Instagram followers: 11K
Featured the Kilner ® Snack on the Go jar in their Instagram Story.
Instagram: Queen’s Kitchen (Italy)
Instagram followers: 11.1K
Featured the Mason Cash Bakewell 9.5” Pie Dish in their Instagram Story.
Spotted Fall 2018
SOCIAL
Instagram: Healthy Little Vittles
Instagram Followers: 12.3K
US Vegan/Gluten-Free blogger Healthy Little Vittles has featured a range of Kilner, Typhoon and Mason Cash in her Instagram story.
Facebook: FarmSweetFarm
Facebook following: 1,050
Farm Sweet Farm has featured a number of Mason Cash items on her Facebook posts.
Farm Sweet Farm has featured a range of Mason Cash products in her fortnightly segments on ABC Tulsa and her Youtube Channel.
Spotted Fall 2018
Farm Sweet Farm (continued) SOCIAL
Typhoon Homewares
YouTube and Instagram: Gaz Oakley at The Avant Garde Vegan
YouTube Subscribers: 495k
Video views: 28,405 views
Features Kilner ® Jars in his video posted on YouTube for Acai Berry Cheesecake. He also reposted the video on Instagram.
The Mason Cash Innovative Kitchen Spatula was also used by Gaz Oakley in his Lasagne video posted on YouTube
Video views: 107,802
Spotted Fall 2018
SOCIAL
Instagram: Fanny’s World (Dubai)
Followers: 33k
Likes: 1,021
Tagged Kilner ® Snack on the Go Jar in a post and story
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Facebook: Gypsy Cowgirl Kitchen
Facebook Followers: 2,093
Video Views: 1.1K
Gypsy Cowgirl Kitchen posted a super video review on The Kilner ® Fermentation Crock on her Facebook page.
Gypsy Cowgirl Kitchen also posted a great video review of the Kilner ® Breakfast Jar
Video Views: 170
Spotted Fall 2018
SOCIAL
YouTube & Instagram: Mamalina
YouTube Subscribers: 5.8K
Video views: 1,590
Instagram followers: 25K
Featured the Kilner ® Breakfast Jar in her recent YouTube video and Instagram post regarding a plastic-free camping trip.
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Instagram: Nathalie Lennon (Ireland)
Instagram followers: 56K
Featured the Kilner ® Snack on the Go Jar and Kilner ® Breakfast Jar on her Instagram story.
Spotted Fall 2018
SOCIAL
Twitter: BBC Food – Eat Well for Less
Twitter Followers: 375K
In line with the BBC’s Eat Well For Less show, BBC Food has tweeted some great looking noodle recipes served in Kilner ® Jars.
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TV COVERAGE
The Great British Bake Off, Channel 4
Ratings: 6.1 Million Viewers for the first episode
The Bake Off has returned for another year and we have spotted a selection of Mason Cash Mixing Bowls, Pudding Basins and Cane Utensil Jars being used by the contestants alongside a variety of Kilner ® Jars.
Spotted Fall 2018
TV
Nadia’s Family Favourites, BBC
Nadia’s Family Favourites featured a Mason Cash Cane Mixing Bowl and a range of Kilner ® products in the house of blogger Pamela Higgins.
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TV
Saturday Kitchen, BBC
Mason Cash Yellow Colour Mix Bowl being used by series 6 winner of The Great British Bake Off, Nadiya Hussain.
Spotted Fall 2018
3. WHAT’S NEW?
Typhoon Homewares
Recent Trade Shows We’ve been busy! AmericasMart Atlanta July 2018
AmericasMart Atlanta is one of the largest housewares trade shows in the world; it always provides us with a great opportunity to showcase our existing and new products.
Spotted Fall 2018
Minneapolis Mart, August 3rd - 7th 2018
Mid-States Show, August 19th-21st
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Seattle Mart, August 15th-20th 2018
OTHER Shows WE’VE ATTENDED
UPCOMING TRADE SHOWS
United Hardware Show, July 27th-29th Dallas Market Center, September 6th-8th
Minneapolis Mart, September 30th-October 2nd New York Tabletop Show, October 9th-12th
Spotted Fall 2018
Typhoon Around The World We’ve got a great selection of store displays from around the world to inspire you! Remember, if you see a great display when you’re on the road, send it over to us!
Demonstrations at Harrods, London
Chocolate sponge cake with Mason Cash Innovative Kitchen range
Homemade lemonade in a Kilner ® dispenser
Typhoon Homewares
Kilner ® , Macy’s, Rockaway Town Center, New York
Kilner ® , Macy’s, New York
Spotted Fall 2018
Kilner ® , Meijer, Midwest US
Kilner ® , Taiwan
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Kilner ® , BHV, Rue de Rivoli, Paris
Kilner ® , Galeries Lafayette Haussmann, Paris
Mason Cash, Peter’s of Kensington, Australia
Spotted Fall 2018
Kilner ® , Stockmann, Russia
Kilner ® , Eurodom, Russia
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Kilner ® , Mason Cash and Price & Kensington, C’est La Vie, Portugal
Kilner ® , Mediterrane, Portgual
Spotted Fall 2018
Kilner ® and Typhoon, Gallery House, Portugal
Typhoon Homewares
Kilner ® & Typhoon, Sheldon & Hammond Showroom, Melbourne
Mason Cash, The Good Food Store, Montana
Spotted Fall 2018
Garsons Garden Centre, Esher, UK, Kilner ®
Garsons Garden Centre, Titchfield, UK Mason Cash, Kilner ® and Price & Kensington
Typhoon Homewares
Typhoon, Kilner ® & Mason Cash, Kitchen Warehouse, Australia
Spotted Fall 2018
Mason Cash, Lakeland, Cumbria, UK
Typhoon Homewares
Mason Cash, Kitchenique, Nambia & Botswana
Spotted Fall 2018
Kilner ® displays in Verasu, Bangkok, Thailand
Kilner ® displays in two of the biggest and most exclusive malls in Thailand - Siam Paragon and CentralWorld, Bangkok
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Kilner ® displays in Robinsons, Singapore
Spotted Fall 2018
Kilner ® displays in Takashimaya, Singapore
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Kilner ® displays in Metro, Singapore
Kilner ® displays in OG, Singapore
Spotted Fall 2018
Spotted FALL 2018
Typhoon Homewares LLC 41 Madison Avenue, Floor 8, New York, NY 10010 Telephone toll free: (866) 598 0309 Fax: (866) 225 7408 Email: customercare@typhoonhomewares.com www.typhoonhomewares.com
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