The Winebow Group Marketing Calendar

KRIS Reds On-bottle Pours On-bottle necker to help drive Heart Rosso and Pinot Noir sales for KRIS. Each case will include six neckers and will be available year round. Launch Date: Ongoing

KRIS Society Direct Mailers 30,000 mailers will be sent to KRIS consumers who have registered to be apart of the KRIS Society receiving special o ers throughout the year. The first o er will be released in mid January with a $2.00 o KRIS wine coupon. A second mailer will be released in late April with a $3.00 o two bottles of KRIS wine coupon for Mother’s Day. Only valid in states where legal. Launch Date: January 1

Kissed by the Italian Sun Campaign Integrated consumer and distributor campaign to support June blitz. Consumers will have a chance to win KRIS summer fun packs, including logoe’d beach towels, Pinot Grigio-scented lip sun screen, etc. Distributor incentive for reps to receive either a $100 Sunglass Hut giftcard, or a $500 card to a high-end retialer such as Nieman Marcus, or Nordstrom, depending on level of incremental sales. Launch Date: April 1

Blitz Week Focus on KRIS wine blitz week occuring in June. Launch Date: June 1