The Winebow Group Marketing Calendar

Kentucky Derby Program Exciting distributor executive sales incentive program tied to incremental cases of Cousiño-Macul Antiguas Reservas and/or all Leyda wines. Winners will receive trip of a lifetime to the 2015 Kentucky Derby. If interested, please speak with your local sales representative for goals. Launch Date: January 1

Rosè Launch Announcing the launch of the NEW Los Dos Rosè, along with supporting sales tools. Launch Date: April 1

Blitz Week and Brand Kits Supporting 2015 Blitz Week activity with a comprehensive brand kit, including brochures, talkers, etc. Blitz week occuring in March. Launch Date: February 1

Springtime Fun Campaign Back by popular demand, Springtime Fun with Root: 1 returns in February, including a series of seven national cartoon ads in The New Yorker magazine, exclusive magnet necker o er and accompanying POS, and exciting Ticketmaster gift card incentives for distributor sales partners. Launch Date: February 1

Heritage Red Launch Announcing the launch of the NEW Root: 1 Heritage Red Blend, along with supporting sales tools. Launch Date: March 1