The Winebow Group Marketing Calendar

Alanera Launch and POS New value appassimento wine produced by Zenato called Alanera, which means “black wing” in Italian. Named for dark black skin of Verona’s indigenous grapes that make up the blend: Corvina, Corvinone, Rondinella. New Flow POS and video to support the wine launch. Launch Date: January 1

Alanera Advertising in Wine Spectator Alanera advertising in the Wine Spectator occuring in January, February, and March with a 1/2 page ad. Launch Date: January 1