The Winebow Group Marketing Calendar
East Meets West Sushi Program East meets West with this Clean Slate and Sushi Program. Direct mailer, sushi counter rack displays, accompanying IRC for $2 o sushi or fresh fish, sell sheets and table tents will be available for this promotion. Launch Date: March 1
Kentucky Derby Program Exciting distributor executive sales incentive program tied to incremental cases of Cousiño-Macul Antiguas Reservas and/or all Leyda wines. Winners will receive trip of a lifetime to the 2015 Kentucky Derby. If interested, please speak with your local sales representative for goals. Launch Date: January 1
Sparkling Tasting Guide New guide highlighting all sparkling wines in our portfolio. This will include Moscato d’Asti, Prosecco, Cava, Grüner and other sparkling wines. Launch Date: April 1
Blitz Week Focus on Falesco/Vitiano wine blitz week occuring
in February. Date TBD. Launch Date: February 1
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