2025 Best Practices Study

Executive Summary

Average Revenues $3,686,085

Regional Distribution

Weighted Average Shareholder Age (WASA) 55.7

Revenue Distribution (as a % of Gross Revenue)

Northeast

13.8%

Midwest

41.4%

Corporate Structure

West

10.3%

C Corp 20.7%

Average Number of Shareholders 2.1 Average Number of Agency Locations 2.4

LLC 10.3%

Southeast

20.7%

Southwest

13.8%

• PROFILE & REVENUE GROWTH & STRATIFICATION •

Commercial P&C

50.1%

Personal P&C

33.3%

S Corp 69.0%

Group L/H/F

5.8%

Contingent/Bonus

9.0%

Other

1.8%

Notes

Account Stratification

Organic Growth in Net Commissions & Fees (excluding contingents, bonuses & overrides)

Commercial P&C

These agencies posted a 10.4% organic growth rate, down from having the highest rate in 2024 at 11.7%. Commercial P&C growth rate decreased 5.8 percentage points year over year, contributing to the lower total agency organic growth rate.

◼ < $5K

40.4%

21.2%

◼ $5K to $10K ◼ $10K to $25K ◼ $25K to $50K

15.7%

16.7%

13.7% 13.0%

17.0%

11.0%

10.4%

11.1%

8.3%

◼ > $50K

15.8%

3.6%

Group L/H/F

Total Agency

Commercial P&C

Personal P&C

Group L/H/F

◼ <50 Lives

74.8%

◼ 50-100 Lives ◼ >100 Lives

14.4%

Median

Top Quartile

10.8%

Note: Commercial P&C includes Bonds/Surety. Group L/H/F includes Group Medical, All Other Group, and Individual L/H/F.

$2.5-5M

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