2025 Best Practices Study
Executive Summary
Average Revenues $3,686,085
Regional Distribution
Weighted Average Shareholder Age (WASA) 55.7
Revenue Distribution (as a % of Gross Revenue)
◼
Northeast
13.8%
◼
Midwest
41.4%
Corporate Structure
◼
West
10.3%
C Corp 20.7%
Average Number of Shareholders 2.1 Average Number of Agency Locations 2.4
◼
LLC 10.3%
Southeast
20.7%
◼
Southwest
13.8%
• PROFILE & REVENUE GROWTH & STRATIFICATION •
◼
Commercial P&C
50.1%
◼
Personal P&C
33.3%
S Corp 69.0%
◼
Group L/H/F
5.8%
◼
Contingent/Bonus
9.0%
◼
Other
1.8%
Notes
Account Stratification
Organic Growth in Net Commissions & Fees (excluding contingents, bonuses & overrides)
Commercial P&C
These agencies posted a 10.4% organic growth rate, down from having the highest rate in 2024 at 11.7%. Commercial P&C growth rate decreased 5.8 percentage points year over year, contributing to the lower total agency organic growth rate.
◼ < $5K
40.4%
21.2%
◼ $5K to $10K ◼ $10K to $25K ◼ $25K to $50K
15.7%
16.7%
13.7% 13.0%
17.0%
11.0%
10.4%
11.1%
8.3%
◼ > $50K
15.8%
3.6%
Group L/H/F
Total Agency
Commercial P&C
Personal P&C
Group L/H/F
◼ <50 Lives
74.8%
◼ 50-100 Lives ◼ >100 Lives
14.4%
Median
Top Quartile
10.8%
Note: Commercial P&C includes Bonds/Surety. Group L/H/F includes Group Medical, All Other Group, and Individual L/H/F.
$2.5-5M
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