Capital Equipment News October 2015

BAUMA AFRICA

XCMG CONSTRUCTION MACHINERY takes BAUMA CONEXPO AFRICA 2015 by storm

E stablished in March 1989, XCMG is firmly positioned at the forefront of the Chinese construction machin- ery industry. Currently ranked 5 th in the world for construction machinery the com- pany is driven by the need to be a leader. XCMG is the only enterprise in the Chi- nese machine-building industry to offer a large-scale comprehensive product range complemented by high levels of competi- tiveness and influence within the Chinese construction machinery industry. In 2014, this leading Chinese manufacturer entered the South African market offering an extensive range of specialist machinery including truck loader cranes, cherry pick- ers, rollback, wheel loaders, excavators, backhoe loaders, skid steer loaders and truck mounted mobile cranes. XCMG also has the capabilities to provide road surface machines, mining dumper trucks and con- crete machines as per the market needs and demands. While the brand is still fairly young in the South African market sales have increased and the demand for this heavy-duty ma- chinery is increasing at an encouraging rate. XCMG understands the need to con- stantly engage with consumers and the industry to ensure that the benefits and ongoing evolution of the machines are be- ing conveyed, a factor which prompted its much anticipated participation in the Bau- ma Conexpo Africa 2015. “Our participation at the expo was aimed at showcasing the latest developments and of- ferings in construction machinery, building material machines, mining machines and construction vehicles and proved to be an ideal platform for XCMG to showcase our latest machinery as well as network with current and potential customers. Bauma- Conexpo Africa 2015 visitors were able to see a range of XCMG products including wheel loaders, backhoe loaders, skid-steer loaders, excavators, mobile cranes, cherry pickers, roll-backs etc.”, explained XCMG SA General Manager, Mr David Dai. According to Dai the local market has em- braced the range of products and there is a steady growth in sales and requests for XCMG machinery encouraging the compa- ny to constantly keep ahead of the game by applying the latest technology and innova-

tion to ensure the machinery is in line with market needs. Quality remains a pivotal component to the success of market pen- etration. XCMG product quality is backed by inclusive quality guarantees. In addition, XCMG utilises world-class production lines

with robot welding and painting facilities. Furthermore XCMG machinery is subject to stringent quality control testing for construc- tion equipment to ensure all quality expecta- tions are exceeded before the machinery is exported to South Africa. b

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