2019 CarecoTV Media Kit

Media Kit

ABOUT US

CarecoTV has a long history of developing highly effective, content-driven, industry-specific marketing programs for a diverse collection of clients ranging from small start-ups to industry leaders. This history has cemented CarecoTV’s reputation as an industry leader in providing our clients with a wide range of marketing support. CarecoTV offers services to our clients ranging from, but not limited to, production and gathering of authentic content, advertising on over fifteen television networks nationally and internationally, streaming of content on numerous digital viewing platforms, extensive social media promotions, on-site support at live sporting events, product launches, television production, video services, website and digital deliverables, and much more.

Content creation

CarecoTV produces a vast mix of content for our partners that provides an effective combination of digital and broadcast television reach to a targeted audience. Though broadcast television as a means of advertising still provides a solid reach and return, with the increasing importance of digital assets, the most effective marketing strategies include both advertising avenues. Being on the forefront of creating content allows CarecoTV to provide all our partners with:

- Social Media Content - Short-form Video Clips – 15-20 seconds to grab a viewer’s attention

- Long-form Video Clips – 1-2 minutes providing detailed information about a product - High Quality Still Photos – captured during video shoots or from video afterwards

- Photos for product catalogs - Loop Videos for Tradeshows - Promotional spots for social media and/or television - Graphics and Presentations

Infield & post production

CarecoTV has been a prominent player in the fishing and hunting marketplace for over 25 years now. This long term experience has enabled us to observe and adapt to market trends over and over thus helping develop effective marketing strategies with our partners to promote their products and services across an array of media – from social to television to digital distribution. We do this by inspiring, gathering, and creating unique content that can be utilized in a variety of forms from social media, product videos, photo shoots, print projects, digital graphics, and the ability to capture our clients’ products to create lifestyle examples of the product in use. Let CarecoTV’s skilled producers and camera teams help you with all your in-field video production needs for your event, television program, and social media platforms. With quick turnarounds, we can get your message to the right audience in the quickest manner required. CarecoTV also provides a mix of services in our studio, such as post-production services that include editing, graphics, animation, website design, closed captioning, duplication, social media support, consulting, and video gear rentals.

GARMIN PANOPTIX LIVESCOPE

TENPOINT CROSSBOWS: NITRO XRT

HOW TO CHOOSE A CASTING ROD

QUICK RECIPE FOR VENISON SAUSAGE

TACKLE TIP: WHAT LINE TO USE FOR CRANK BAITS

WHAT SIGHTS DO YOU SHOOT WITH?

TV NETWORKS CarecoTV works directly with numerous, top-rated networks to place long-form and short-form content for our partners and our programs. Let us create a comprehensive plan to make sure your marketing message effectively reaches the best possible audience, using a single network or combination of networks.

*formerly Velocity

®

LARGE DIGITAL STREAMING FOOTPRINT Outdoor Action

Outdoor Action TV was created by CarecoTV as a dedicated hunting and fishing channel available via Roku, Amazon Fire TV, Apple TV as well as on various mobile apps and finally online at www.outdooraction.com This diverse variety of locations gives the passionate outdoor enthusiasts a variety of free digital streaming at their fingertips, direct to their television, laptop or mobile device 24/7. As the channel expands almost daily, new series and content are being added making this a go-to place for outdoor viewers to find desired content on demand on some of the largest reaching platforms available for digital streaming.

ALSO STREAMING ON

Americana Outdoors® is one of the longest running outdoors programs in existence. Available 52 weeks a year on numerous television networks and streaming platforms, this program continues to be one of the most diverse and most watched outdoors series available for viewing on both traditional television networks as well as available on demand 24 hours a day 7 days a week. Featuring a large range of content, Americana Outdoors® showcases a variety of top destinations, big game species, conservation messages, the latest in products, and some of the nation’s top anglers and hunters, while providing the viewing audience with both entertainment and education in every episode.

Americana Outdoors® presented by Garmin isn’t just a TV show anymore, it is a comprehensive outdoor platform that produces unprecedented content while sharing that content over a diverse set of platforms.

Interactive Website

Video E-Blast (2x a Month)

E-Magazine (Over 30,000 subscribers)

Wade Middleton presents Bass Pro Shops Fisherman’s Handbook™ and continues the tradition of showcasing top destinations while featuring educational fishing tips provided by touring pros, guides, and industry representatives. Nationally televised, this half-hour program delivers one of the largest audiences of any fishing program on the air today. Promotional partners receive the greatest value possible as a result of their products and services reaching such a large number of viewers.

The Association of Collegiate Anglers and the Bass Pro Shops Collegiate Bass Fishing Series™ features several college bass fishing events held all over the nation. Additionally, on-site activation at the major televised events, including live streaming, as well as social media support, ensures this property has ample deliverables to provide the greatest possible exposure.

Yamaha’s Whitetail Diaries™ brings viewers the best whitetail deer hunting stories from across the nation. The mission since its inception has been to highlight stories of North America’s most sought-after game animal: The Whitetail Deer. Every episode of the series incorporates product features, storytelling, insight about tactics, and conservation messages. Hosted by Wade Middleton, this program is available to fans both on television as well as on- demand, ensuring a reach that’s unapparelled from any other hunting programs out there.

Every episode of Cabela’s Deer Gear™ allows viewers who enjoy whitetail hunting and the gear associated with it an opportunity to see a diverse range of products used, reviewed, and put to the test. This unique program allows manufacturers, industry personnel and experts to provide their own personalized messages and demonstrations of their products and services within each episode.

Fishing & Hunting Texas®, one of the oldest names in outdoors television, is back and better than ever. As the host of Fishing & Hunting Texas®, Clark Wendlandt is one of the oldest and best known names in outdoors television. Clark shares insight each week on destinations, tactics and products from on the water and in the field.

Texas Team Trail offers a premier tournament series designed exclusively by fishermen for fishermen. The best venues. The best payout. Period. And with so many contingency options, Texas Team Trail events deliver more opportunity, for more anglers, than any other circuit in Texas. Each event is coordinated and executed by industry professionals with decades of experience in the tournament fishing business. Every event also has dedicated television coverage on numerous national and regional networks featuring multiple cameras on site to capture all of the events. Texas Team Trail’s mission is to provide competitive team tournaments designed for working men and women across the state of Texas. This mission also includes budget-friendly entry fees, 100% payback and the best angler contingency rewards in the business!

Offering premier, tour-level competition for walleye anglers across the North, National Walleye Tour presented by Bass Pro Shops and Cabela’s is the largest, most prestigious and lucrative walleye fishing series in the nation, with over one million dollars in cash and prizes on the line during the season. The show covers all of the tour events and features insight from professional anglers as well as new and innovative products for walleye fishing. The National Walleye Tour offers unprecedented sponsor bonuses, television coverage and over 100% payback at each event!

The Redfish Tour is a great format to educate people on the importance of maintaining our precious fishing resources. Since the banning of netting, our inshore fisheries have flourished much quicker than anyone could have imagined. From this, the Inshore Fishing Association was formed and continues to thrive. In accordance to Inshore Fishing Association’s mission statement; we will keep our goals of competition, recognition, and education as the center of our focus. Now in their second decade of providing a quality tournament experience, and having awarded several million dollars in cash and prizes, the Redfish Tour is proud to number their friends and members in the thousands!

Contact info

Wade Middleton

210-573-7057

wade@carecotv.com

5717 Northwest Parkway San Antonio, TX 78249