EoW July 2012

News Corporate

It’s a bright new look for Metalube

High-performance lubricant specialist Metalube has unveiled a new fresh corporate look with the launch of a streamlined logo, new barrels and brochures as well as a modern, well-designed website. The new website – www.metalube.co.uk – is both stylish and contemporary but more importantly is highly functional and easy to use. It will provide Metalube’s customers with seamless access to the company’s products and services, as well as giving them the technical details required to run at peak efficiency. It is available in both Chinese and English. David Lee, managing director, said: “Our re-branding is not a revolution but part of our evolution. “The new corporate identity and marketing tools reflect the company as it is today with science at the core of what we do. I think our ‘global specialists in high-performance lubricants’ promise is now well projected in the image that we portray.” Metalube Ltd – UK Website : www.metalube.co.uk

The new look website fromMetalube ▲ ▲ Showtime for new look AEI

• Flexibility for appliance wiring and cords Visitors were welcomed on the stand from over 30 different countries with strong contingents from Europe, Africa, India, Middle East, USA and South America. During the five days AEI was pleased to welcome a large number of their existing customers as well as making the acquaintance of a number of important new contacts. Colleagues from the USA also joined AEI, giving their support and taking the opportunity to meet many of these customers for the first time. In September AEI will be present for the first time at the wire China 2012 show in Shanghai.

AEI Compounds launched its new look at wire 2012 in Düsseldorf, Germany, at the end of March. Since being bought by Saco Polymers last year, AEI has undergone an image change with a new logo and literature, and this was on show to the public for the first time. It was also the first chance for the company to present the well-respected Pexidan range from Saco Polymers to customers outside the US market. Key compounds presented at the show were those with: • Oil resistance for rail cable and ship wiring • Char forming properties for fire survival and CPD rated cable • Crack resistance for use on armoured cable for hot climates

AEI Compounds – UK Website : www.aeicompounds.co.uk

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EuroWire – July 2012