GNYADA March 2016 Newsletter

For Dealer Principals / General Managers / Sales Managers The Newsletter A Publication of Greater New York Automobile Dealers Association

MARCH 2016 Volume 26, Issue 2

The 116th New York Auto Show is Here!

With the New York International Automobile Show, the Association’s primary goal is to excite potential car and truck buyers in greater New York and encourage them to visit a franchised new car dealership. No other event comes close to creating this much excite- ment for our industry!

KEY FACTS : 1 Automakers invest

hundreds of millions of dollars in advertising to support their new product launches and display vehicles. 2 Media coverage is abundant with articles, editorials and news about the latest cars and trucks available to consumers. 3 The New York Auto Show continues to be one of the most effective marketing opportunities for automakers and dealers.

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The Newsletter • New York International Auto Show Special Edition I March 2016

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