GNYADA March 2016 Newsletter
Auto Shows are Key to Vehicle Buying Process A recent survey conducted at 65 auto shows across the country confirms that people come to shows to make purchasing decisions. In fact, auto shows are a great way for automakers to showcase their newest models and help consumers learn about all the latest technology, performance and safety features available. The study also shows that when auto show attendees visit dealerships they are well on the road to purchasing their next vehicle.
Auto Shows Influence Opinions and Decisions N A T I O N W I D E
57% of attendees are 12-month intenders. 51% of buyers said the Show influenced their purchasing decision. 46% of attendees added or subtracted brands to their purchase consideration as a result of their visit. • • •
G R E A T E R N E W Y O R K
Foresight also conducted similar survey of the 2015 New York International Auto Show, and the results are even more compelling.
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