PEILCC Annual Report 2025

Volume in the wine category decreased by 3%, with dollar sales flat versus Fiscal 24. This is despite a double-digit decline in US wines (-13% volume, -9% in dollars), our #3 Country in overall sales. Prior to the U.S. wines being pulled from shelves (March 2, 2025), it was trending down -8% in volume and -4% in dollars. Chile (2% in volume, 8% in dollars) and France (9% in volume, 15% in dollars) lead the way in growth in this category for us. South Africa (-12% in volume, -3% in dollars) and Germany (-12% in volume, -7% in dollars) struggle versus previous and continue to trend down. Innovation in the category on Low/No alcohol wines, lower sugar has shown growth. Our commitment to improving customer experience continued in the past year with 91 employees choosing to participate in advanced training in the WSET program (Level 1, 2, and 3). This training program provides employees with an additional level of expertise which is beneficial when assisting customers.

PLEASE DON’T DRINK & DRIVE

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PEILCC 2024-2025 Annual Report