SPECIFIC Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

COLOUR SWATCHES

PANTONE 1805

C 0/ M 100/ Y 85/ K 30

PANTONE 7692

C 100/ M 51/ Y 0/ K 30

Colour is an essential part of the brand and can help set the tone for a particular audience.

BG - PANTONE COOL GREY 1 (15%)

BG - C 0/ M 0/ Y 0/ K 5

This is the corporate swatch palette for SPECIFIC . Colours are shown in Pantone and CMYK values for a range of uses across print and digital communications. Tints of these colours are also allowed. CAMPAIGN SWATCHES Listed are the colours used for SPECIFIC campaigns. Only these colours should be used to signify the specific campaign along with the Primary Swatches. Again, tints of these colours can be used. Dog and Cat will have the same colour, but will be slightly different shades. Grey Background (BG) on Assets Can either be set to: Pantone (1 col) Cool Grey 1@15%, CMYK (4 col) 5% black.

PANTONE N/A

C 0/ M 0/ Y 0/ K 0

PANTONE BLACK

C 0/ M 0/ Y 0/ K 100

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