SPECIFIC Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

PRIMARY LOGO

(Fig1)

CIRCLE OF GOOD Our story starts with understanding the provenance of ingredients. We believe that sourcing ingredients that have been grown or caught in a well- managed and sustainable way can help support our planet’s future. There are two logo options for a light and dark background. The circle segment element is a key component to this division. The logo should be used small on the page, the circle segment of the logo should be more of a feature (fig1) . The purple/pink section of the circle is the preferred option, but if the image tonally would suit the yellow/pink, (e.g. a sunset style shot) then this is permitted. The images used should be moody, eye-catching and tonally the same - also allow a lot of space for text to be added if needed. PLEASE NOTE The Circle of Good must always be in English. Only use the SPECIFIC logo with the Circle of Good logo. The Dechra logo should not be used with this campaign. There is no Colour Block added to the Circle of Good literature. This will be the only page without the colour block (see p23) .

PRIMARY LOGO

SPECIFIC TM IS COMMITTED TO

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