SPECIFIC Brand Guidelines

It is important to recognise that a brand is more than just a logo. It is a complete and considered direction for all forms of communication. SPECIFIC needs to define its own position in the market place. It needs to be clear what the brand stands for. The SPECIFIC brand needs a sense of optimism, confidence, trustworthiness and understanding. This is best achieved by building and maintaining a consistent brand experience across every touch point and communication channel. How a brand is perceived is heavily dependent on those who use it and apply it day in, day out. These brand guidelines will help you make SPECIFIC a brand that stands out.