SPECIFIC Brand Guidelines

DECHRA SPECIFIC BRAND GUIDELINES

BOUNDARY GRID & COLOUR BLOCK To keep the brand consistent and clean we have added in a grid and block system. All covers Brochures/leaflets should be black with dog/cat imagery and full bleed. It will also contain a colour block at the top - referring to the SPECIFIC campaign (fig1) (e.g. yellow for Urinary ). Inside documents A simple light grey box (5% black) will be applied leaving a 5mm border (fig2) . The block should always have a 5mm gap from the edge of the document and between any other block/section (fig3) . --------------------------------------------------- General rule - The inside colour block should always be a 1/5 of the outside colour block. -------------------------------------------------- Tints inside documents If a form is being created within a document or nutritional information/ingredients or to highlight a key message. This should always be a tint on the campaign colour block - depending on shade, 5%-10% of the colour (fig4) .

(fig1)

(fig2)

bleed 3mm (216mm x 303mm) page A4 (210mm x 297mm) border 5mm (200mm x 287mm) type area ( 185mm x 172mm) type column 3 col/8mm

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